Attrace

Attrace is a decentralised affiliate marketing platform using a custom made dedicated blockchain. It is one of the few REAL user cases (solving a massive problem) that can ONLY be solved by using blockchain tech. Affiliate marketing: A Publisher website advertises a Merchant product or service. Potential customers are redirected via this website to a Merchant product page and only when this results in a sale does the Merchant pay the Publisher a commission. Affiliate marketing is currently worth $13 Billion a year, but could account for a significantly greater share of the $260 Billion a year online advertising market, if only the fundamental problems around the middleman - the Affiliate Network - could be resolved. Attrace applies blockchain at the core of affiliate marketing by logging the agreements between the Merchants and Publishers and by linking a smart contract to every individual click generated by a Publisher, sale or no-sale. This makes middlemen obsolete. No difference for end-users except game changing advantages: • No more trust, tracking and transparency issues; • Middleman fees reduced with ~95% (25%! to 0.5%); • No more entry barriers for Merchants (providing longtail and emerging market advertisers with a true alternative for Google or display advertising).

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email