Cappasity has an AI-based 3D analytical tool for 3D imaging, that helps retailers to understand potential customer behavior and preferences. Cappasity.AI tracks the way potential customers interact with 3D images of products embedded into retailers’ websites and presents the most important metrics via a heat map. The map shows dwell time, points of customer interest, the best angles for thumbnail product positioning – metrics that provide valuable insight to effectively manage products and assortment and boost sales.
Recently, with the help of Cappasity.AI and Q&A sessions with online shoppers and business owners we conducted a 3D imaging market research and found the answers to some very interesting questions.
What are the key factors for retailers looking for a 3D solution? What are the most important features for 3D shopping experience? The answers to these questions and more useful data became available thanks to Cappasity.AI.
With the insights gathered by our AI tool retailers will be able to improve content visualization and product design, choose the most pleasing color combinations among products and highlight the bestsellers. The accumulated data could be invaluable… For instance, let’s say 200,000 customers, while examining a certain item, zoomed in to see the zipper, – to a marketing team comfortable with making smart and quick conclusions this piece of information could prove decisive. Here, opportunities for analysis are endless, the sky’s really the limit!