Mathesia is a global crowdsourcing-based innovation platform based in Italy, that brings together a highly specialised crowd of around 3,000 vetted mathematicians and data scientists from around the world. Since it launched in 2014, Mathesia’s focus has been to help clients solve problems through generating prize challenges to tackle from a mathematical perspective. This doesn’t mean they solve mathematical problems, their crowd of solution providers solve real-life problems using math.
It is a great example of the type of highly curated on-demand talent network that is available through a variety of crowdsourced open innovation platforms, and represents the future development of how innovative startups will increasingly work: access to specialist and expert skills and knowledge when any business may have need of it without the burden of an expensive payroll to fund a fulltime team.
The benefits for the network of experts (dubbed ‘Brainies’) who subscribe to Mathesia include opportunities to gain and enhance a personal reputation, grow in rank and earn money through their effort spent on Mathesia projects.
A New Development
The original, or ‘standard format’ of such platforms is to act as an interface between the challenge providers and the platform’s network of would-be solution providers. Though through launching its Connected Innovation Hub, Mathesia has taken this to a next stage. In effect it is a white-label service within their platform which can be fully branded in the corporate image of any challenge provider who is then able to interact directly with selected members of Mathesia’s crowd of solution providers, the ‘Brainies.’ And while this goes on, Mathesia’s team remains available as trusted partners to advise and provide help at any stage of the process.
The Idea Garden is a forum to interact with Brainies to raise questions, topics and touch points to source feedback at an early stage of ideation before innovation projects are more fully formed. As much as this can be very useful to short-list the ideas to take forward, it can also swiftly identify the ones that are not going to excite the crowd.
Through a Co-Lab Tech Scouting feature it’s possible for challenge providers to identify both new startups and more established organisations operating in any particular field as potential longer-term collaborators, if that’s what they wish.
The final stage of refining a project through ideation to execution, and identifying collaborators, is then for a challenge provider to launch it in their self-branded environment in the Project Centre to provide the Brainies with a unique and stimulating environment.
Targeting the US Market
A second development at Mathesia since we last updated you about them is they have become a Member of The Collective, a wide member-based community of platforms and innovators, both corporate and academic, dedicated to advancing the dynamic of open work strategies, crowd-based innovation and practical collaboration. It was launched by Open Assembly, an organization created in 2017 with the purpose of thinking on the future and the significant changes of the working-world. Its members include some of the most relevant key-players in the USA, like NASA, Deloitte, General Electric and Microsoft.
A key aim of Matehsia’s collaboration within The Collective is to extend their expertise to the best organisations and firms on the US market, and make real partnerships with companies, influencers and academic institutions working on the concept of innovation. Mathesia will actively contribute by developing new open innovation solutions, and work with fellow members to define best practices in the world of advanced crowdsourcing.
Prominent Challenge Partners
I’ll close with a mention of a couple of Mathesia’s current and recent challenge partners. The platform is working with Eni, an Italian multinational oil and gas company, in the Safety Pre-sense project where their network of experts has been tasked with the creation of a data-driven framework capable of identifying the most relevant and repeating causes and factors of incidence concerning safety. Eni’s ultimate goal is to build a system able to support and guide their Health, Safety and Environment experts in making faster, more aware and more focused decisions.”
A recently completed Mathesia project was with Assicurazioni Generali S.p.A., commonly known more simply as Generali, an Italian insurance company which is the largest in Italy and third in the world. The project goal was to assess what is the best methodology, and the most promising variable among all the possible external factors, to build a prediction model for foreign exchange rates. 63 “Brainies” worked on the project, aiming to earn a prize of up to €60,000, and Generali received six submissions. Needless to say, their content remains confidential.