FERAL HORSES, THE FRENCH-ITALIAN STARTUP NAMED AS ONE OF EUROPE’S TOP 100 DIGITAL PIONEERS
French-Italian startup selected by Financial Times and Google as one of Europe’s Top 100 digital pioneers
Team of entrepreneurs under 25 offers a new and innovative model for the enhancement and promotion of contemporary art internationally
Feral Horses is a startup that gives everyone the possibility to co-own museum worthy art
Feral Horses has been recognised by the Financial Times, Google and leading European policy makers as one of 100 digital pioneers in Europe. In addition, Feral Horses has been included in a special report from the Financial Times, Europe’s Road to Growth: https://www.ft.com/reports/europe-road-to-growth
Within the category New Technologies and Business Models, Feral Horses was selected for their technological innovation and use of digital skills.
Feral Horses is an ArtTech startup that connects Art lovers and Investors with Artists and Galleries: on its platform, artists and galleries can sell artworks in form of shares to multiple investors for a fixed price. There also is a live trading platform, where shareholders can trade the shares they own with other investors.
Francesco Bellanca (06/08/1994, Italy), CEO @ Feral Horses, has been selected by London Tech Advocates as one of the top 25 under 25 talents in tech in London. He has an academic background in Big Data in Culture and society (Master @King's College London) and he is now also part of the Skype in the Classroom project run by Microsoft as one of the lecturers.
Francesco is also guest lecturing at a number of institutions, ranging from Sotheby's Institute to the Brera Academy of art in Milan.
Feral Horses mission
"We want everyone to interact with important artworks, regardless of their budget. We want these co-ownership projects to bring benefits to the public and, by opening the art market to a larger group of people, we can make this happen"- Francesco Bellanca, CEO of Feral Horses.
The ambition of the startup founded by Francesco Bellanca, Lise Arlot and Christian De Martin is to make the art market more accessible and more transparent, giving everyone the opportunity to invest in artworks.
Launched in the spring of 2017, the platform has so far reached 2600 registered users and 18 co-owned works of art have already been sold.
Among its major achievements is the pre-sale in shares of Jago’s artwork "Habemus Hominem" at Paratissima Art Fair in Turin, where in a few days the shares were bought by more than 300 people. The sale is still in progress on Feral Horses platform until the month of January, after which the artwork will be exhibited at Palazzo Doria Pamphilj (Rome).
The success of the young Italian-French team was celebrated at an event at Google’s Digital Atelier in Brussels, where EU Commissioner Mariya Gabriel congratulated all the winners, alongside Matt Brittin, President of Business & Operations for Google Europe, Middle East, & Africa.