The AR photo booth experience at Warner Bros.’ expo booth – aimed at supporting the promotion of the awaited movie “Pokémon Detective Pikachu”, launching in May 2019 – allowed fans to meet and pose for a photo with Pikachu at Comic Con Brasil in São Paulo, Dec 6-9, 2018. INDE integrated the 3D version of Pikachu in its next-generation AR photo booth called “HeroMirror”, which offered live interaction and a unique photo opportunity with the world-famous yellow creature. Users were encouraged to share their AR encounter with Pikachu online, and they were also able to get their print photos on site. Due to the outstanding engagement the AR experience generated (2742 images/videos shared via email, and 2108 photos printed on site during the 4-day event), multi-location promotional campaigns have been scheduled for 2019. Project video: https://www.youtube.com/watch?v=8wOcoe6-tjQ

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