EIWAZ TREE OF LIFE is an interactive Augmented Reality (AR) CLIMATE IMPACT experience and a GLOBAL MOVEMENT to SAVE THE PLANET by artist and tech pioneer Martine Jarlgaard.
Your mission is to
PLANT A VIRTUAL TREE AND A REAL TREE WILL BE PLANTED.
Funding to plant 200,000 trees has been secured.
EVERYONE CAN PARTICIPATE by simply downloading the free EIWAZ TREE OF LIFE app from wherever you are. The immersive CLIMATE IMPACT experience is viewable through your smart device using Augmented Reality (AR).
DOWNLOAD APP HERE:
https://apps.apple.com/gb/app/eiwaz-tree-of-life/id1575914220 (iOS).
EIWAZ TREE OF LIFE was part of WORLD EXPO UK PAVILION in Dubai (launched during “Climate and Biodiversity WORLD EXPO Opening Week”), in London Regent’s Park ZSL, Royal Danish Theatre in Copenhagen, Oslo etc.
BBC WORLD NEWS FEATURE ON EIWAZ TREE OF LIFE from September 2022:
https://vimeo.com/manage/videos/787691030
https://www.bbc.co.uk/iplayer/episode/m0018zvd/click-can-tech-go-green (from min 6:45).
DUBAI ONE WORLD EXPO LIVE TV INTERVIEW about EIWAZ TREE OF LIFE with Martine Jarlgaard:
https://vimeo.com/manage/videos/788307695
https://www.awaan.ae/video/28106757/Studio-Expo-06102021?x (from 1:09:52).
THE TREE is an iconic and powerful symbol of transformation, union, strength, wisdom and growth which in times of change are much needed personally, as well as collectively. EIWAZ TREE OF LIFE has its roots in the mythologies of the tree of life.
This first version of EIWAZ TREE OF LIFE is based on the tree of life, Yggdrasil, also referred to as the World Tree from the Nordic mythology and has been created by drone-3D-scanning an ash tree from the Danish author Karen Blixen’s garden and developing the narrative with special effects.
The objective of EIWAZ TREE OF LIFE is to SAVE THE PLANET and to UNITE and EMPOWER humans, and to bring HOPE, ACTION and TRANSFORMATION. EIWAZ TREE OF LIFE is to be seen as a symbol of every individual’s power to create and improve the world.
HOW
YOUR MISSION is to rescue the dying EIWAZ TREE OF LIFE (nature). If you succeed a glowing seed will fall from the crown of the tree. By interacting with the seedling you can make the tree grow. If you do, a real (pre-funded) tree will be planted. Following this you gain access to EDUCATIONAL tree planting information such as which tree species will be planted, GPS locations, CO2 absorption and tree planting funding transparency adding a layer of LEARNING to the immersive CLIMATE IMPACT experience.
By visualising and gamifying one of today’s greatest challenges through art and immersive technology we can ENGAGE and EMPOWER the audience while creating an actual, real-life climate impact.
CLIMATE IMPACT
Mangrove and peatland trees have been selected based on impact criteria focusing on maximum impact in terms of CO2 absorption, biodiversity preservation, documentation, access to data and transparency.
FUNDING SECURED FOR 200,000 TREES TO BE PLANTED
So far tree planting funding comes from the Danish Arts Foundation, Cemasys and Bestseller Foundation. Please see EIWAZ TREE OF LIFE app for more details.
TREE PLANTING AND BIODIVERSITY PRESERVATION PARTNERS
* Zoological Society of London (ZSL) planting 140,000 mangrove trees in the Philippines.
* Borneo Nature Foundation planting 50,000 peatland trees in Borneo which is also home to the largest orangutan population in the world.
* Worldview International Foundation through Cemasys planting 10,000 mangrove trees in Myanmar.
ZSL Director of Conservation, Dr Andrew Terry said: “ZSL is working on one such project in the Philippines to restore mangrove forests, which act as vital coastal protection from typhoons, and provide important nursery grounds for many fish species. These lesser-known forests also provide far superior carbon capture compared to tropical rainforests due to their peaty soils, making them a real hero in the battle to fight global warming. Every player of the EIWAZ TREE OF LIFE will help ZSL to restore 140,000 more mangrove trees in the Philippines.”
ENGAGE. CO-CREATE. SHARE
Throughout the EIWAZ TREE OF LIFE AR experience you can capture photos and videos by tapping the eye icon in the bottom left corner of the screen.
In the PLAY ZONE of the virtual experience you can make your own EIWAZ TREE OF LIFE by using the size and colour sliders where you choose between various tree stages, scenes, materials and colours. Here you’re encouraged to co-create and share your own version of EIWAZ TREE OF LIFE.
ACHIEVEMENTS AND GROWTH
To SCALE and MAXIMISE IMPACT (number of trees planted and biodiversity restored) EIWAZ TREE OF LIFE partners with organisations, foundations, NGOs, companies and individuals such as WORLD EXPO UK Pavilion, Zoological Society of London, Borneo Nature Foundation, Bestseller Foundation, Danish Arts Foundation / Statens Kunstfond, Royal Danish Theatre etc.
Value proposition consists of CLIMATE IMPACT (CO2 absorption and biodiversity preservation), visibility and contact with the public while demonstrating “walking the talk” when it comes to UN Global Goals.
EIWAZ TREE OF LIFE’s innovative combination of experiential art, XR, gamification, entertainment, education, interactivity, community building, and interdisciplinary thinking presents a new language of climate impact as well as adding brand value for project collaborators.
IMAGINE the reach and engagement of Pokémon Go, the power of nature, the narratives of Tree of Life and gamification of awareness. Changing the way we think and behave while planting a whole lot of trees and preserving nature.
FUTURE NOW
For us to meet the UN GLOBAL GOALS and to build a sustainable, intelligent and fun future we need to reinvent the way in which we create transformation. Behavioural change is possible by merging art, gamification, citizen activism, immersive technologies, visionary thinking and playful learning. This is what EIWAZ TREE OF LIFE is all about.
MOTHER NATURE IS RECRUITING
JOIN US
