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BOLD Series AI Workplace Barcelona
BOLD Series teracrowd
From Resistance to Reinvention:

Leading Change in the AI Workplace

BARCELONA
March 26th, 2026 | at 15:30 - 18:30 hrs

Barcelona Finance Hub by Aticco

Thursday, March 26th, 2026

15:30 - 18:30

Opening + 2 Panels + Takeaway

The perfect combination of Human + AI builds the capacity to transform and innovate. In Barcelona, we focus on the culture that makes it real: trust, skills, and co‑creation rituals that help people and machines learn together and keep pace with exponential change.

Two focused panels, no hype. Leave with a 90‑day Human + AI Culture Canvas and Monday‑ready commitments.

From Resistance to Reinvention:

Leading Change in the AI Workplace

AI rarely fails on models, it fails when people, teams, and leaders can’t adapt together. This session puts the human layer first. You’ll see real stories with numbers and the behaviors behind them: psychological safety for experimentation, decision rituals that reduce fear and latency, human‑in‑the‑loop reviews that build trust, and a lightweight learning guild that spreads skills across teams. 

European context, globally relevant.

Built for C‑level and senior leaders and heads of HR, Operations, Product, and IT who want AI to make work more human, and more effective.

Agenda

⏱ 15:30 — Welcome Keynote

Epi Ludvik
Founder & CEO, Crowdsourcing Week + BOLD Awards

Opening remarks on why the future of work requires Human + AI collaboration, setting the stage for practical insights and leadership strategies.

Leading Beyond Algorithms / Jutta Miquelino

How leaders can build cultures where trust, psychological safety, and human creativity work alongside AI systems.

Less Hype, More Habits: How Leaders Make Human + AI Work

Moderator: Ricardo Miquelino

Discussion on how organizations move from experimentation to real operational AI adoption, focusing on leadership behaviors, decision rituals, and human-in-the-loop processes.

Human-to-Human (H2H) in the AI Era / Bryan Kramer

Why human relationships, empathy, and authenticity remain the competitive advantage in an AI-powered world.

AI and Jobs: How Fortune 500 Companies Are Fighting AI Slop / Marlon Rosenzweig

How large enterprises are managing AI output quality, workforce transformation, and the balance between automation and human expertise.

From Managing People to Unlocking Genius

Moderator: Tobias Haug

A forward-looking discussion on how leaders shift from traditional management models to empowering human potential in AI-augmented organizations.

A surprise experience for attendees designed to spark reflection and connection as BOLD Awards continues.

Meet our BOLD Speakers

We gathered our BOLD Awards pioneers in Future of Work

Epi Ludvik

Epi is the Founder & CEO of Crowdsourcing Week, a global platform that is uniting thought leadership on the crowd economy. He is one of the pioneers in the crowdsourcing ad space. Through his work and mission with CSW, Epi has transformed cities, communities and brands across the world.

Epi Ludvik

Founder & CEO

Crowdsourcing Week

Ricardo dos Santos Miquelino

Collective Intelligence Designer and architect of Human + AI cultures that turn adoption into measurable outcomes. Creator of HMx (Human‑Machine Experience) and the Trinity Framework. Ricardo partners with C‑suites to build transformation & innovation capacity through trust, co‑creation rituals, and simple metrics at the intersection of strategy, technology, and culture.

Ricardo dos Santos Miquelino

Co-CEO & Partner

anddossantos

Jutta dos Santos Miquelino

Culture & leadership strategist; author of The Glass Elevator and creator of 5D‑Leadership, connecting personal growth with organizational success. Jutta helps C‑suites and works councils build Human + AI cultures through trust, psychological safety, and co‑creation rituals — blending empathy, innovation, and collective intelligence into measurable behavior change.

Jutta dos Santos Miquelino

Co-CEO & Partner

anddossantos

Bryan Kramer

Proud Father of Human-to-Human: H2H. Executive Coach, Keynote Speaker, Investor, Virtual & In-Person Global Keynote Speaker, CEO of 2 Companies, and TEDTalker. Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author, and Forbes contributor. As President and co-owner of PureMatter, a Silicon Valley global marketing agency since 2001 and CEO of H2H Companies, he sparked the Human-to-Human “H2H” global movement that sets out to humanize business through simpler communication, empathy, and celebrating our imperfections. His TED Talk featured a TED “first” – allowing mobile devices during the event to illustrate his belief that even a small inspirational share holds the power to change the world for the better.

Bryan Kramer

Keynote Speaker, Investor, & CEO

Marlon Rosenzweig

Marlon Rosenzweig co-founded WorkGenius, a technology company leveraging AI agents on its proprietary freelancer marketplace to connect freelancers with enterprises globally. He led the acquisition of three companies and the sale of one. WorkGenius generates more than $100m in revenue and has offices in Miami, NYC, LA, Hamburg and Berlin.Marlon had an early start into entrepreneurship, cleaning the interior of cars and later also dabbled in part time jobs, folding t-shirts. A Philosophy, Politics and Economics major, Marlon has an eye for the big picture and built a conviction that demographic change, lacklustre immigration trends and an insufficient number of STEM graduates will lead to persistently tight labour markets in the future. In order for the Western World to sustain GDP growth, companies are required to find more efficient ways to leverage human capital."

Marlon Rosenzweig

Co-Founder & CEO

Dan Kuroda

Dan Kuroda is the Chief Executive Officer & Co-Founder of Worqlo. He leads the company with a focus on innovation, placing it at the heart of everything Worqlo creates and delivers. Under his leadership, Worqlo develops forward-thinking solutions that help businesses adapt, grow, and stay ahead in an ever-evolving market.Worqlo is a conversational workflow suite that unifies sales, operations, and analytics in a single, secure chat interface. Leaders can ask complex questions, analyze live data, and automate workflows—all through an enterprise-grade assistant designed to help them see, decide, and act faster.

Dan Kuroda

Co-Founder & CEO

Tobias Haug

Over the last 25 years, Tobias Haug has gathered international experience in a broad variety of fields – from zoology, consulting, software design, and management. He is the Founder of the Humanizing Business Network – a global community of global corporations with the purpose of empowering the human aspects of business and turning culture into a competitive advantage. He is also a passionate evangelist of modern management principles which place a high value on adaptive teams, self-driven organizational structures, strategic improvisation, and creative flexibility.

Tobias Haug

Founder

Heather Wilson

Heather Wilson is the cofounder and Co-CEO of GiveSendGo, the world’s leading freedom focused crowdfunding platform. Known for courageous leadership and unwavering conviction, Heather has helped scale GiveSendGo into a global movement centered on generosity, faith, and standing firm under pressure. She is also an author, speaker, and advocate for values driven leadership, empowering others to lead with clarity, courage, and purpose even in the face of opposition.

Heather Wilson

Co-Founder & CEO

Dave García

Dave García is a seasoned CTO and engineering leader with 20+ years of experience building and scaling engineering teams across Europe’s leading tech companies, including TravelPerk, Verse, Abacum, and Skyscanner.After decades leading high-growth teams, he founded Pensero, an AI-native platform that helps organizations understand how engineering work truly moves—bringing transparency to performance, delivery, and impact so leaders can make fairer, data-driven decisions.

Dave Garcia

Co-Founder & Co-CEO

Valer Pinderi

Valer Pinderi spent 12 years running a company he founded, observing how people are affected when organizations grow. Not to processes or revenue, but to people. That observation became Teracrowd, a people intelligence platform built on one belief: every person is more than their job description. He is here because he thinks the future of work gets the AI conversation exactly wrong, and he wants to state that publicly.

Valer Pinderi

Co-Founder, CPO & COO

teracrowd

Muriel Moscardini

Muriel is a technology and business transformation leader with over 25 years of international experience. As Head of Expansion for the Nordics, DACH, and France, she works with enterprises to turn data and AI into real operational impact. She previously held leadership roles at Fluendo, Ontruck, and Scytl, and co-founded La French Tech in Spain. Muriel brings a pragmatic perspective on AI, focusing on how organizations can move beyond the hype to drive meaningful transformation.

Muriel Moscardini

Head of Market Expansion
& Global Healthcare

Our Partners

TeraCrowd working with Bold-awards as a partner
anddossantos
Worqlo

Where BOLD Leadership Meets AI

Discover how BOLD leaders are shaping the future by combining Human Insight with AI at scale to drive impact, and meaningful innovation.

Gala Dinner Tickets are €1,275 per seat, which includes a curated 3-course dinner and drinks throughout the evening.

To reserve your seat(s), we ask for a €100 refundable deposit at the end of this form. Once approved, the deposit will simply be deducted from your final ticket price.

Please note that all registrations are reviewed and approved by the event committee to ensure a high-quality experience for everyone attending.

Need to upgrade an existing ticket or transfer it to another name? Just reach out to Sarah Joyce at sarah.joyce@bold-awards.com
— she’ll be happy to help.