Join us in Venice, Italy for BOLD Awards 5th edition
Time's ticking! BOLD V submissions close in
Bold Awards

Adaptec Solutions / Website Redesign

Adaptec Solutions' marketing team completely redesigned and redeveloped their website to rise above the industry standard in manufacturing for marketing.

After rebranding in 2020, and significantly growing in capabilities since then, Adaptec Solutions’ marketing team took on the project of redesigning their website to set them apart in the manufacturing industry. With bold, unique colors and design elements, Adaptec’s brand stands out in an industry where technical can easily override the creative.

With the help of local marketing agency, Helen & Gertrude, Adaptec’s marketing team of two, Shayna Nenni and Grace Poniatowski, redesigned the website to heavily feature their signature brand color – teal. With the use of gradients blending the primary brand colors, the new design elements compliment the redeveloped navigation to include a new breadth of capabilities Adaptec added to their portfolio. Numerous pages of new content were developed and added, along with a redesigned and newly strategized blog to further establish Adaptec as a thought leader in the manufacturing industry. Focusing on UX/UI, the navigation and new content allows customers in any of Adaptec’s four primary business verticals to locate the information they are looking for regardless of industry, company size, or other demographics.

As the backbone of Adaptec’s marketing strategy, this website project has reinvented the Adaptec brand with enhanced design elements and concepts that have permeated into all other marketing collateral. The use of bold colors and UX/UI concepts has given Adaptec’s website depth, setting them apart from other leaders and competition in the industry. You can take a look around the digital sphere of manufacturing, and you won’t find anyone else using teal.

    Projects evaluation criteria

    Level of Impact






    Gala Dinner Tickets are €975 per seat which includes a 3-course dinner and drinks. A €50 deposit is required to reserve your seat(s) at the end of this form. The deposit is refundable if not selected to participate. If accepted, the deposit will be deducted from the ticket price.

    To upgrade your existing ticket or transfer your ticket to another name, email



    Boundless Ambition Unstoppable Drive

    Let's make history together & be BOLD