After rebranding in 2020, and significantly growing in capabilities since then, Adaptec Solutions’ marketing team took on the project of redesigning their website to set them apart in the manufacturing industry. With bold, unique colors and design elements, Adaptec’s brand stands out in an industry where technical can easily override the creative.
With the help of local marketing agency, Helen & Gertrude, Adaptec’s marketing team of two, Shayna Nenni and Grace Poniatowski, redesigned the website to heavily feature their signature brand color – teal. With the use of gradients blending the primary brand colors, the new design elements compliment the redeveloped navigation to include a new breadth of capabilities Adaptec added to their portfolio. Numerous pages of new content were developed and added, along with a redesigned and newly strategized blog to further establish Adaptec as a thought leader in the manufacturing industry. Focusing on UX/UI, the navigation and new content allows customers in any of Adaptec’s four primary business verticals to locate the information they are looking for regardless of industry, company size, or other demographics.
As the backbone of Adaptec’s marketing strategy, this website project has reinvented the Adaptec brand with enhanced design elements and concepts that have permeated into all other marketing collateral. The use of bold colors and UX/UI concepts has given Adaptec’s website depth, setting them apart from other leaders and competition in the industry. You can take a look around the digital sphere of manufacturing, and you won’t find anyone else using teal.
