In 2017, Broadway Licensing Group represented 900 titles. In 2023, under Cercone’s leadership, BLG represents more than 8,000 titles (742% surge in growth), making it the fastest growing catalog for live stage to plays and musicals worldwide.
Sean Cercone, and his team, have leveraged his expertise in theatrical production, licensing, and content creation to diversify, strengthen, scale, and rapidly expand the portfolio into new sectors and markets around the world. Under Cercone’s leadership, the company has grown from a launch in 2017 to the leader in the theatrical licensing industry with the most licensed plays in North America. In addition to doing deal with scores of other marquee brands and icons, BLG also represents the only official bio-musical of Elvis Presley, with a national tour now taking Australia by storm.
Within an industry known for making business decisions based on gut-feelings, BLG is a data-forward company at the intersection of art and commerce. Today, and moving forward, BLG intends to continue its focus on data-driven decision making in both acquisitions and to help educational, non-professional and processional theatre marketplaces and organizations better curate their seasons to make more confident theatre season selections which contribute the box office success, community satisfaction, and potential growth of those organizations.
Headquartered in New York City, BLG is soon poised to open its UK office in London in 2023. The massive transformative purpose of BLG is to make everyone a theatre person. In other words, to foster more inspiration, empathy and access to live theatre worldwide.
