The project was to dramatically enhance the position of Infinidat within the cyber security analyst and press community. This involved extensive outreach and briefing for the cyber security analyst and press members both with our numerous cyber security events, such as RSA and the Gartner Cyber Security Summit.  This resulted in over 100 meetings in the past year and >20 awards from the IT analysts, cyber security analysts, IT Press and Cyber security press that emphasized Infinidat’s outstanding solutions for enterprise cyber storage resilience and cyber storage recovery. Of course, Infinidat has leveraged that across all our fully integrated marketing efforts from public relations to end user presentations to social media to digital marketing to website marketing to channel marketing and touching the entire gamut of our extensive marketing mix.  Our efforts in this space have directly lead to over $100M in sales pipeline in the past 12 months, as well.