The first De’Longhi Specialty Coffee in partnership with Slow Food Coffee Coalition. Single Origin Honduras coffee beans hand-picked from the Las Capucas plantation.
We have designed this packaging with the aim of condensing the many complex concepts related to Specialty coffee into a straightforward, fast, and democratic design. The main challenge was to find an iconic and recognizable trait that would also be immediately understandable to a broad and international clientele.
The various solutions identified (from the paper to the enhancements; from the fonts used to the proprietary drawings) lead the customer to perceive a coffee that is good, high-quality, artisanal, and above all, socially and environmentally conscious.
