Robo-X: A Federated Learning Engine & Massively Trained AI for transforming customer experiences and subscription business value.
Industry challenges
Subscription-based businesses like telcos, banks, and fintechs face high churn, declining revenue, slow digital adoption, and inefficient self-care. Despite AI investments, generic tools lack domain-specific training, delivering inconsistent accuracy. Frequent shifts in customer behavior, regulatory norms, and market dynamics further render insights stale and recommendations ineffective. As a result, many fail to achieve expected ROI from AI projects, while poor customer experiences lead to missed opportunities and declining loyalty.
Addressing the challenge: our unique AI with Federated Learning Engine
At Flytxt, we have embraced this challenge by offering AI as a SaaS product, powered by Robo-X, our massively-trained AI for subscription businesses. A unique aspect of Flytxt’s AI engine is Federated Learning; i.e. its ability to combine the learnings from localised data sets. Our AI deployed at an enterprise, learns from that market and also combines learning from several other markets. This leads to a massively trained AI, which in turn ensures superior performance out-of-the-box for AI deployed locally in a market for specific use cases. This advanced cycle of learning enables our AI to continuously learn and improve from more real-world data each day, massively training it to adapt and improve results consistently across markets and a variety of use cases.
Our Federated Learning Engine is the cumulative result of 10+ years of deep research in AI & Machine Learning, conducted by Flytxt in close collaboration with Indian Institute of Technology, Delhi (IIT, Delhi) and the Netherlands Organisation for Applied Scientific Research (TNO, The Netherlands). Our IP encompasses 100+ AI algorithms and machine learning techniques, and is covered under 12 patents granted across US, Europe and India.
Robo-X Advantages
- Massively Pre-Trained AI.
- Our AI is trained on trillions of real-world, domain-specific (e.g. subscription business) first person data points, providing superior out-of-the-box accuracy.
- Delivers actionable insights from day 1 without requiring extensive customisation or data science effort.
- Federated Learning Engine.
- Enables secure cross-market collaboration to refine AI performance over time.
- Combines learnings across markets to ensure continual improvement.
- Powers rapid adaptation to changing market dynamics and customer behaviours, ensuring continuous relevance and precision.
- Focus on Subscription Businesses.
- Tailored to customer journeys in subscription-based models.
- Trained on the data from over 800 million customers.
- Generates next-best decisions to drive upselling, cross-selling, and retention strategies, generating substantial business value.
- Standalone Plug and Play AI SaaS Applications.
- Packaged into multiple AI SaaS applications that drive best decisions and actions to maximise Customer Lifetime Value (CLTV), across different workflows in the Product and Customer Lifecycle of subscription businesses.
- Easy to subscribe and integrate into existing workflows and any CRM/CX stack with minimal effort. Provided with industry-standard APIs to integrate them with any external IT environment with ease.
- Superior Features Including Privacy and Explainability.
- Powered by patented privacy-preserving analytics technology that uses advanced encryption mechanisms and distributed learning.
Our AI is enhanced by our “explainable-AI framework,” providing AI explanations to interventions recommended by Robo-X, enabling marketers to understand and trust Robo-X decisions.
Business Solution
Flytxt’s unique AI is packaged into a software product and multiple applications that drive optimal decisions and actions to maximise CLTV, across different workflows in the Product and Customer Lifecycle of subscription businesses.
The typical use cases Robo-X addresses include:
- Product Management (Product Design & GTM Planning): Generating new product ideas, ensuring the best product-market fit, dynamic pricing, and more.
- Digital Commerce (Product Bundling & Catalogue Management): Designing new product bundles, ensuring the best offer-channel mapping and optimising catalogues.
- Marketing (Campaigns & Journeys): Generating new campaign designs, timely actions, adaptive content/ offers/segments and optimising campaign performance..
- Sales (Upsell & Cross Sell): Designing novel up sell & cross sell programs, advanced contextual offers, refined third party product & channel mixes, and more.
- Retention (Churn Prevention & Loyalty Enhancement): Designing effective customer retention programs, reactivating dormant customers and providing loyalty rewards.
- Customer Service (Proactive Omni-channel care): Proactively recommending best fit agents, optimising self-care interactions and generating new resolution processes.
- CX Governance (ROI measurement & value assurance): Accurately measuring 360 degree CX outcomes, conducting desired vs actual ROI gap analysis, designing prompt actions for CX assurance.
Impact and Results
- Over 80 enterprises from Telecom and BFSI sectors across the world use Flytxt’s AI for generating measurable ROI (Examples: 68% higher conversions, 25% increase in repeat purchases, 14% increase in channel usage, 28% reduction in Churn, 22% faster service time, 12% higher acquisition, 10% higher pricing efficiency, etc.)
- The average accuracy of our AI is over 80% across markets and use cases, continually improving through a Federated Learning Engine that adapts and refines insights over time.
Real-World Examples from different sectors
Over 80 enterprises, with a collective 800+ million subscribers, throughout Telecom and BFSI sectors across the world use Flytxt’s AI for generating measurable ROI. Some latest real-world use cases from different sectors include:
- Predicting customer intent: Accurately predicted customer intent for 60% of inbound calls for a prominent retail bank in Asia.
- Uplifting customer lifetime value: For a leading Asian MVNO, Flytxt’s AI was able to increase overall Customer Lifetime Value by 2%
- Increase in multi-content subscription: An OTT services company leveraged Flytxt’s AI to observe an 18% increase in music streaming, a 17% increase in news channel subscription and a 9% improvement in gaming playtime.
- Revival of data dormant subscribers: Predicting data inactivity with 83% accuracy, reducing data churn and boosting monthly data usage by 9.2%
- Improving collection efficiency: A leading BNPL firm regularises payment behaviour resulting in an average incremental impact of 8% per month leveraging Flytxt AI
- Accelerating sales conversions: AI-guided sales resulted in 2X improvement in net conversion percentage in a month for a leading African telco
- Optimising campaign performance: 44% more net conversions from AI-recommended campaigns
