Marking 25 years of connecting audiences to the heart of sports, sport tv unveiled a groundbreaking digital rebranding designed to elevate viewer engagement and accessibility. The rebranding encompassed a refreshed visual identity and the launch of an innovative Over-The-Top (OTT) platform specifically designed for different operating systems (Web, iOS, iPadOS, Android, Android TV, tvOS, LG and Samsung), developed in partnership with Magycal.
The revamped platform integrates an intuitive user interface, sleek visual aesthetics, and optimized navigation to seamlessly blend live channels, on-demand content, and an interactive Live Match Center. This rebranding reflects sport tv’s vision of making every user interaction engaging, inclusive, and effortless.
The impact has been remarkable: following the redesign, the sport tv app reached an impressive milestone of 3 million active users. By putting design at the forefront, sport tv has set a new standard for sports media, ensuring every fan is “Direct to the Emotion.”
