Spryt x NHS North Central London: Transforming Patient Engagement with Asa
Spryt partnered with NHS North Central London ICB, serving a population of over 1.9 million patients, to tackle the persistent challenge of missed appointments and administrative inefficiencies in primary care. The project involved deploying Asa, Spryt’s AI-powered digital receptionist, across a network of GP practices within the Islington GP Federation and beyond.
Asa enables patients to book, cancel, reschedule, and pay for appointments via WhatsApp, SMS, and RCS, in any language, 24/7—without the need for an app or login. It was designed to reduce the workload on overstretched administrative staff and increase appointment attendance, particularly among hard-to-reach or underserved groups.
During the pilot phase, Asa:
Delivered a 160% increase in patient engagement compared to traditional outreach methods (phone calls, SMS, letters).
Helped reduce missed appointments by sending predictive, behaviourally-informed reminders and follow-ups.
Cut administrative effort by up to 90%, freeing up staff time for higher-value tasks.
Enabled carers to manage appointments on behalf of others, improving accessibility for vulnerable patients.
The NCL pilot confirmed Asa’s effectiveness in real-world settings and highlighted its potential to scale across broader NHS regions. Patient feedback praised the ease, speed, and familiarity of interacting with Asa. The success of this partnership has positioned Spryt as a leading digital health innovator within the NHS ecosystem, ready to expand nationally and support long-term transformation in how patients access care.
