Project Overview TuManag3r is a high-impact global initiative designed to bridge the gap between the raw talent of the digital age and the strategic demands of international corporations. Established in 2021 and headquartered in Málaga, Spain, this project serves as a 360-degree ecosystem for influencer marketing, operating across more than 30 countries. The project’s core mission is to transform the “informal” influencer landscape into a structured, professional, and sustainable industry by combining creative storytelling with corporate discipline.
The Innovation: Infrastructure for a Global Era We are submitting our candidacy for Innovation with a project born from a critical industry need: scaling global campaigns without losing control, quality, or margin. Over the past two years, TuManag3r has developed its own proprietary CRM/ERP system, built from within to unify the typically fragmented stages of the creator economy. By integrating the commercial pipeline, campaign management, margin control, legal contracts, payments, and reporting into a single “source of truth,” we have reduced operational errors and accelerated decision-making. This is not “software for show”; it is the essential infrastructure that allows us to compete across 27 markets with over 2,400 collaborators while maintaining professional standards comparable to the world’s largest consulting firms.
Leadership and Strategic Direction The project is steered by a unique three-pillar leadership team that balances frontline experience with academic and business strategy:
Executive Vision: Led by 24-year-old CEO Vicente Mirasol Villalobos, the project benefits from the agility of a digital-native entrepreneur who scaled the agency into a multi-million-euro venture.
Global Reach: Strategic partner Luis Fernando Flores (Fernanfloo), a global icon with 47M+ subscribers, provides unparalleled market insight and international prestige.
Academic Rigor: Fernando Óscar, a renowned professor and entrepreneur, oversees the professionalization mandate, ensuring the project applies rigorous commercial standards to the creator economy.
Human Capital and Social Mandate Innovation at TuManag3r has a vital human layer. In Málaga—a city where young talent often migrates due to a lack of high-level opportunities—we have built a workforce where 85 percent of the staff are recent university graduates. We have hired, mentored, and trained them in a new doctrine of influencer marketing based on an international mindset, transparency, and results-orientation. We are not just creating jobs; we are fostering a professional ecosystem of “autonomy with responsibility,” empowering young professionals to lead global accounts for clients like Google, TikTok, and Amazon Music early in their careers.
Project Impact and Values Our operational framework is built on the principle that while individual effort adds, collective work multiplies. Through our five pillars—Operational Excellence, Agile Execution, Human-Centric Culture, Professionalism, and Business Incubation—we have successfully professionalized the careers of over 110 exclusive creators. By integrating a “professionalized chaos” approach, TuManag3r ensures that influencers are no longer viewed as temporary marketing tools, but as stable, professional brands driving massive economic value in the modern global market.
