SOCIAL DATING APP FOR SEX-POSITIVE PEOPLE:
We are on a mission to empower people to express, experience and explore their true sexual self without fear shame or judgment. We empower those who have been marginalised to embrace pleasure and enhance their sex lives, both in the digital realm and in real life. We provide safe access to a whole world of sex-positive people, adult events, education and content, creating an empowered global community and sexual liberation movement.
EXECUTIVE SUMMARY:
- £1.7m ARR (Annual Run Rate)
• £1m digital revenue in last 12 months
• Crossing industries worth up to $100bn through dating and sex-tech
• Multiple revenue streams
• 87% of revenue from the UK-only with massive global potential
• Expansive proprietary technology
• Established and proven team members
• 750k messages sent every month on the platform
• Building and owning the eco-system
WAX: THE SOCIAL DATING APP:
Dating & CONNECTIONS – Built for members to connect with like-minded people for any and every type of relationship.
E-TICKETING SYSTEM – A booking system to power a new wave of sex-positive events around the world.
WAX CHAT GROUPS – Moderated group chats that facilitate thousands of rich media messages daily.
SOCIAL FEED – Members can engage and explore their community without harsh restrictions.
BRANDS and CREATORS – Premium adult SFW brands & creators can post mature-themed content to an engaged audience.
PROFILES – Fun and intimate profiles designed specifically for the sex-positive generation.
A HOME FOR ADULT BRANDS, PROMOTORS & CREATORS:
-$100bn INDUSTRY OF PREMIUM ADULT BRANDS HAVE limited places TO ADVERTISE – Sex-tech, sexual wellness, adult dating and even lingerie brands face ad restrictions on major social platforms, leaving billions of digital ad revenue on the table. We provide a solution for these brands to reach their audience in a hyper-targeted way.
-FACEBOOK, INSTAGRAM AND TIKTOK CENSOR AND SHADOW BAN – We solve this problem by letting promotors and creators build their own communities on WAX with less restrictions around mature content while still remaining compliant with Apple and Google.
-WE PARTNER WITH PREMIUM ADULT BRANDS ONLY – We work only with verified mainstream brands who we class as Adult Safe for Work (ASFW) meaning they share our core values and offer premium products for adults that resonate with our members. There’s no place for porn or sexual solicitation on WAX.
KILLING KITTENS:
- Industry leader – Killing Kittens has been a leader in adult events for over 18 years. We now attract over 10,000 like-minded individuals to our events every year in the UK alone.
• It started a movement – What started off as parties, has now become a movement and byword for female liberation, which transcends cultures, race and borders, empowering both women and men to own their sexuality.
• KK Cruises & Events – We’re now setting our sights on the cruise business and planning to introduce our #KittenAndProud ethos to the adult cruise market. Along with adding some exciting new European cities.
• Symbiotic partnership – KK and WAX work seamlessly together as WAX acts as the ticketing platform that facilitates KK events. It’s allowed us to expand ticketing further to become the home of all sex-positive events in the industry.
• Clear business structure – KK has been carved out as a fully-owned subsidiary of WEAREX Ltd, where any future M&A can be made autonomously from WAX and vice versa.
To date, our company has achieved remarkable growth with minimal spending on marketing, especially when compared to the budgets of major mainstream apps. Approximately 95% of our traction has been a result of organic methods. In 2023, we allocated small budgets to identify and test the most effective strategies for both paid user acquisition and community-building. Our focus has been on ensuring that when users come through, we have the product that can retain and convert them. Rather than merely acquiring users and losing them.
We prioritise the conversion process before scaling further, which is essential to prevent unnecessary cash burn. Moving forward, we plan to allocate more resources to areas that have proven effective during our tests, especially in Apple and Google Ads.
Our B2B technology will be instrumental in bringing more communities inside the app, empowering them to promote events, sell tickets, and engage with their audiences, fostering mutual growth.
Crowdfunding campaign, which kicked off in October 2023, not only reached its target but surpassed it by an incredible 239%! This outstanding achievement is a testament to the compelling nature of the project and the enthusiasm it generated among both new investors and the existing community.
The level of interest from investors, both new and existing, speaks volumes about the project’s viability and the trust it has garnered. It’s not every day that you come across a campaign that not only meets its goals but exceeds them by such a significant margin. Not only the innovative nature of the project but also the transparency and communication maintained throughout the campaign was highly appreciated by our investors and community. Regular updates, clear goals, and a genuine passion for the project were evident in every communication.
Some highlights of recent campaign:
- Problem – It’s difficult for those seeking a fulfilling sexual social life to do so without shame. Mainstream adult brands face ad restrictions on social platforms, making customer engagement more difficult.
- Solution – WAX & KK empowers individuals to express their true sexual self, by providing a shame-free space both online & IRL. Brands can then engage with their audience, free from restrictions.
- Market & Growth – Plans for growth include enhancements in tech, self-serve ads, a scalable paid marketing & cruise market entry. Adult brands market estimated to be worth $100 billion
- Business model – 3 revenue streams include the KK event purchases, WAX premium subscriptions and addons (B2C). Additionally digital ad offering for brands (B2B)
- Use of funds – Enhancements in tech, self-serve ad options, paid marketing, and cruise market entry – key objectives that will contribute to our cash flow
