Graduated as ship captain, after becoming vice champion of offshore powerboat racing he started his entrepreneurial carrier at the Rossi Group, his family business mainly involved in the luxury and newspaper publishing sectors. In the early '90s, he founded a division of the Group focused on action-sport apparel & equipment and he was in charge of developing the international business through new partnerships as well as licenses of some of the most established brands and companies, such as NoFear, Rusty, Spy Optics. Between 2002 and 2004, the acquisition of the Group's footwear branch by LVMH, as well as of the main publishing arm, produced a major way out of the family from their business. He then spent one year expanding Yachtworld.com, the leading yachting marketplace in the Mediterranean area. In 2005 he co-founded H-FARM together with his partner Riccardo, in order to pioneer the startup industry over Italy and Europe. He is also an executive member of the Vatican Art and Technology Council, chaired by Arianna Huffington and formed of selected senior technologists and art experts from all over the world, and a member of the Kellogg Innovation Network.