In every kitchen, there’s that moment of dread when you face the aftermath of a delicious meal. The lasagna baked to perfection but left behind a crusty mess. The sugary remnants of homemade jam that refuse to budge. Or the sticky rice cooker that sparks the classic debate: “Who’s turn is it to do the dishes?”
Finish Quantum UltraMax was made for these moments. With its advanced CYCLESYNC™ technology, Finish releases the right cleaning ingredients at just the right time during the wash cycle, delivering an unbeatable clean—without the need for pre-rinsing. It’s not just powerful; it’s peace of mind in the toughest conditions. And it was time to show the world exactly what it could do.
From CHORE TO CHALLENGE!: Enter The Torture Test Campaign, a bold, relatable, and innovative social experiment that puts Finish Quantum UltraMax to the ultimate test. In collaboration with BILI Social (a social media content and commerce expert), Finish enlisted the help of real people tackling real messes, bringing together 11 creators across four relatable categories—families, chefs, cleaning enthusiasts, and deal hunters. Together, these creators, with a combined audience of over 1.4 million, produced 55 pieces of engaging content that shared the magic of clean plates, pots, and pans across TikTok, Instagram, and YouTube.
At the heart of the campaign were the “Dish Torture Tests,” where creators faced their messiest dish challenges. From crusted lasagna pans to sugar-stuck jam jars, Finish Quantum UltraMax not only passed but excelled, turning dread into delight and proving that no mess was too tough to tackle.
The Results:
- Total Views: Up to 25 million views across platforms.
Success In The Kitchen:
This campaign resonated with the target audience because it was bold and deeply relatable. Everyone knows the frustration of tough stains, and Finish Quantum UltraMax was positioned not just as a product but as the hero in every home kitchen.
By partnering with creators who shared authentic, everyday challenges, and leveraging real-time campaign optimizations, Finish Quantum UltraMax didn’t just deliver clean dishes; it delivered trust and sold products!
