Boldest CPG Brand Award
The Boldest CPG Award (aka FMCG in the UK) is open to all consumer packaged goods (CPG*) brands that demonstrate exceptional innovation, quality, and consumer appeal in their products and marketing strategies. From food and beverages to personal care and household goods, this category highlights the best-in-class CPG/FMCG brands that have made a significant impact on consumers’ lives.
* Referred to in UK as FMCG (fast moving consumer goods)
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Make the most out of entering BOLD Awards
Boldest CPG Brand Award (consumer packaged goods, fast moving consumer goods in UK) is one of 33 categories of digital industries and the technology that empowers them. Any stage of entering, becoming a finalist, and ultimately winning this digital industry award can provide significant benefits to your business, including enhanced credibility, increased visibility, and improved reputation. But it doesn’t happen by itself. To generate the best return from entering this consumer brand industry award, consider these five strategies.
- Promote the award through your company website, social media, press releases, and newsletters. Highlight the significance of this digital industry award, its criteria, and what it means for your business. Leverage your success to both retain and attract new customers.
- Incorporate the award into marketing collateral. Use the BOLD Awards logo to visually represent your accomplishment. This can instil confidence among stakeholders and differentiate you from your competitors.
- Reach out to local, national or industry-specific media outlets to spread the news of your success. Offer interviews or take part in podcasts. Such exposure can boost your reputation and help establish you as an industry leader.
- Entering these digital industry awards opens the door to forge relationships with other BOLD Awards entrants, judges and category partners.
- Acknowledge team members who made Boldest CPG/FMCG Brand award entry possible. It can boost morale, encourage continued excellence, and reinforce a positive company culture. The sixth edition of BOLD Awards category winners will be announced, and the awards presented, at a gala dinner ceremony held in Lisbon, Portugal, on Friday March 28th, 2025. If you reach this amazing final round – maybe think about sending the team!
By implementing these strategies a business can maximize the value derived from entering an award, and leverage it to gain a competitive advantage in the market.
Good luck in the Boldest CPG Brands Award!
