Animech

Open Innovation

It began with a group of engineers and game developers that started to work together. We realized that if we combined our knowledge and skills, we could create something unique. When we started working with 3D 18 years ago, most companies saw it as something cool, but not as something useful. We saw the functionality, and since then we have developed products, like Aniconfigurator, that solve complex problems, using the perfect synergy of engineering and cutting edge game technology. With Aniconfigurator, our clients have disrupted the sales process, simply because the service they are providing their customers is so much better than the traditional sale service with text and images. The visualization of complex products or product offers helps customers make smarter decisions. By using our configurators, companies have seen increased sales, shorter sales cycles and cost reductions. The potential for visualization and 3D configuration is immense. There is a global need to being able to help customers make better purchase decisions. This concerns a wide variety of companies around the world. Companies that understand this opportunity will enjoy competitive advantages. The competition of the customers is getting more and more globalized. The customers can more easily choose whatever company they want to buy their products from, and that makes it more important than ever for suppliers to create the right preconditions for the customers to buy their products. Our product also has a great impact on the environment. The reason behind this is that we improve the operational performance of our clients. For Willab Garden, it has lead to reduced faulty orders, which means fewer complaints, and therefore fewer shipments. We highly prioritize the safeguard of our environment and believe that the operational strategies that we help provide our clients will represent a future golden standard. If more retailers would implement our configurator, we could all spare precious resources.

Our main product is Aniconfigurator: a 3D enabled configure, price, quote (CPQ) software that helps companies visualise their complex products or offers. Willab Garden sells greenhouses - a product which is easy to understand, but with an offer that is wide and complex. When their customers can see the offer it’s easier for them to make good decisions, and they will understand the purchase on a deeper level. This creates better order value. We call it “seeing is believing”, also known as “what you see is what you get”. We see potential growth in the field of complex products or product offers. Our visual configurator is a well-needed tool for all companies that struggle with explaining what they are selling.

What’s unique with our configurator is the integrated gaming technology, which help companies create immersive product experiences. The 3D visualization allows the customers to see their choices and gives direct feedback when changing them. This makes them more engaged in the buying process. The AR-support allows them to place their greenhouse in their own garden, using a phone or tablet. Our configurator has an interface that is streamlined and intuitive for use by customers with low computer skills, which allows them to experiment freely in order to get their dream greenhouse.

We help clients boost their sales. With Aniconfigurator each customer can explore all of the options to design a product according to their specific needs and desires. Once the customer has seen what that extra option will do for the product it is hard to resist. Time and time again, Aniconfigurator has proved to increase the average order value. As an example, GE Healthcare increased their average order with 31% after the implementation of Aniconfigurator in their sales process of Bio Process instruments.

We help clients shorten their sales cycles. When customers have already seen exactly what they are going to get, the purchase decision is an easy one. In addition, as the engineering rules are built into the tool, there is no longer a need to get the experts involved in every purchase.

We help clients reduce their costs. A visual tool helps increase understanding of the product and eliminates errors in ordering. Costs are reduced by avoiding manual configuration, errors and administration, especially on an international market where languages create barriers.

In short, we should win this category for creating important value for both clients and their customers. For clients, by helping them boost sales, shorter their sales cycles and reduce costs. For their customers, we create more engaging and fun experiences and help them do better choices, which leads to increased order value.

Would you like to try out the configurator yourself? Go to: https://animech.com/products/aniconfigurator/

Animech

Where BOLD Leadership Meets AI