afina’s platform, driven by machine learning, significantly influences the telecom industry. By empowering mobile operators to monetize the vast of their subscriber’s data through targeted advertising, it introduces a paradigm shift in revenue generation. The ability to create new income streams and the emphasis on tailored ads demonstrate a substantial impact on the industry’s economic landscape.
Besides, the installation being free of charge and 90% of the setup efforts handled by afina highlight its scalability and accessibility for operators worldwide. We understand the complexity of the platform, so our company provides 24/7 support and training for specialists.
It is important to note that our platform neither gets nor stores any personal data. It uses impersonated ID to identify data. Any targeted advertising is sent only upon the user’s consent according to international or local laws. This allows precise allocation of subscribers to relevant advertising offers, preventing fraud and fostering trust between operators and advertisers. Detailed reports and dashboards provide transparency on revenue generation.
In a result we get the 4-win scheme where:
- Subscriber’s win: getting exactly the offer they’ve been looking for, the way and when they need it.
- Mobile operator’s win: getting the additional income from their subscribers base using their own channels.
- Advertiser’s win: getting the new lead or subscriber.
- afina’s win: getting the data for the ML engine excellence, % form Revenue Share for the 3 above wins happen.
To avoid errors in work as much as possible afina receives notifications for abnormal situations and enables managers to stay informed without constant monitoring, emphasizing efficiency and human-centric management.
We are developing quite actively. Already in the 1st year of the platform’s existence, we have launched several projects and have more than 15 companies onboarding.
Overall, afina’s initiative yields tangible impacts, with 73% of operators reporting increased annual revenue and 80% experiencing reduced costs. The platform’s added value lies in preventing churn through desired offers and fostering trust between operators and subscribers. The impressive 800K+ monthly deals and a network of 2,000+ partners across 25+ countries underscore the overall success and global reach of the initiative in the telecom industry.
We firmly believe that our platform can revolutionize the industry and boost the average ARPU of the carriers 3-5% (according to our existing cases).