The Challenge:
Brands want real connections with their audiences, but finding the right creators—ones who feel authentic, drive engagement, and deliver results—is no small task. It’s even harder when you’re trying to scale across platforms, manage costs, and maintain quality. For brands, this often feels like searching for a needle in a haystack: how do you find the perfect creator while making every campaign count?
The Opportunity:
Introducing BILI Social – a social media content and commerce platform. We saw an opening to do things differently. What if we could take the guesswork out of creator partnerships? What if we could connect brands to not just creators, but the right creators—from amateur influencers to pro athletes—with precision and purpose? And what if we could supercharge these campaigns using AI to ensure they perform better than ever before? And in addition what if we had enough data, analytics, experience and benchmarking to GUARANTEE results for partners!
We focused on bridging the gap between brands and creators by leveraging the power of:
- Smart Matching: Using our data to audit any of the approximately 5 million creators across North America
- Close Community: we built our own community of 30,000 creators in our personalized BILI Community)
- Access to more amateur, pro and retired athletes than any competitor in North America: through exclusive partnerships with organizations like the Canadian Football League Union and NHL Alumni Association, we pair brands with creators who truly align with their audiences.
- A.I-Powered Insights: Our A.I tools helped creators craft posts that not only looked great but connected deeply with their audiences, increasing engagement rates by up to 28% and saving creators 90% of the time it takes to write a post.
- Scalable Impact: We’ve established trading relationships and partnerships with Asian manufacturers offering creators access to low cost products shipped directly to North American shoppers. y.
Here’s how we bring our BOLD vision to life:
- Amplified Authenticity: Worked with creators who genuinely love the brands they represent, from amateur influencers to pro and retired athletes who brought credibility and heart to their campaigns.
- Harnessed A.I: Provided creators with tools to understand their audience, refine their messaging, and optimize their content in real time.
- Real-Time Optimization: Shifted boosting budgets and focus to top-performing posts, ensuring every dollar spent went toward maximum impact.
- Expanded Reach: Scaled campaigns across TikTok, Instagram, and YouTube, engaging audiences where they’re most active.
- Built Trust: Prioritized brand safety and alignment, ensuring partnerships were not just effective but genuinely meaningful.
- Guaranteed Performance: These all ladder up to our ability to offer an industry leading and industry unique value of guaranteed performance. We guarantee the performance of programs for our partners in terms of guaranteed video views against their target audience.
The Wins:
- Engagement Lift: Campaign engagement rates increased by 28% thanks to A.I-powered content optimizations.
- Unparalleled Creator Reach: Gave brands access to over 3-5 million creators, including one of the largest database of pro athletes in North America.
- Global Scaling: Expanded campaigns across North America and Asia, connecting brands with diverse audiences in new markets.
- Connecting to Athletes. The exclusive sports partnerships and ability to offer brands access to athletes at scale was a huge win for BILI.
- BILI Marketplace: in the first 12 months BILI Brand marketplace includes 125+ brands, over 2,000 products and is expected to grow 5-10X in 2025.
BILI isn’t just changing how brands and creators work together—it’s transforming social commerce. By combining A.I, data, and human connection, we’ve built a marketplace that’s redefining what’s possible in creator-driven campaigns. With BILI, brands don’t just find creators—they find partners who help tell stories that matter, making BILI one of the most human, innovative, and impactful marketplace in North America.
