Casa Angelina Luxury Hotel
Background:
Sitting atop the curvaceous cliffs of Italy’s Amalfi Coast, Casa Angelina offers a sublime slice of modern minimalism on the Mediterranean, with an emphasis on barefoot luxury and top-level gastronomy. The 42-room hotel serves as a sanctuary, bearing a fresh, white-washed aesthetic that accentuates every space, from the azure sea and sky outside to the contemporary artworks on display inside.
Its guests—mainly Americans and Brits traveling in Italy for honeymoons, culture and enogastronomic tourism—are enchanted by its suggestive position. The official website emotionally resonates with the target audience by enabling potential guests to savor all the variations of a memorable journey and discover an extraordinary territory.
Design core:
The center of the project is the visual storytelling to which we wanted to assign a decisive role. The images were organized with a precise logic that catapults visitors into the story.
To do this, we studied a typographic style that captivated the eye using a palette of sober and harmonious colors. This defined the development of the page layouts and gave rhythm to copy, enabling us to develop a more incisive visual storytelling approach. We aimed to surprise visitors, stimulate them with reading the copy and keeping them visually engaged on the website.
Navigation structure:
The navigation menu was designed in continuity with the visual approach. When the hamburger menu is selected, a panel opens that hosts the sections of the site. We created a microinteraction on the desktop version to preview the content by clicking on the section to make the invitation to learn more appealing.
The navigation of the pages is accompanied by a light, sober, noninvasive motion design that helps improve the pleasantness of scrolling. This point has been preserved and maintained in the responsive layouts to make visiting the mobile site effective.
Technology:
The keywords for this project were efficiency and effectiveness. We used WordPress to give the client a certain degree of autonomy in managing content and allow them to master the use of an open-source platform in total freedom.
We at Mediasoul like to consider ourselves “web artisans.” We love to start all our projects from scratch. There is no visual composer, no projecting tool or any kind of template: only well-written code. Apart from the well-defined basic skills we all know about—HTML5, CSS, etc.—we tried to take advantage of everything we had at our disposal in order to enhance the UX and UI.
