Powering Breakthroughs: Launching a Bold New Agency Model in Healthcare Marketing
Over the last few years, we’ve read articles touting the death of the traditional advertising agency model. Our experience has taught us that clients come in a variety of shapes, sizes, and personalities, yet they typically fall into one of two categories: happy or unhappy. Here’s the difference. A happy client works with an agency partner that:
- Is nimble and solves strategic, research, creative, and production challenges
- Executes smart, on-brand thinking in any channel—branding, campaigns, digital, naming, B2B, B2C
- Is active, responsive, and accessible when needed and consistently delivers results on time
- Achieves high velocity, high quality, and higher ROI
- Accomplishes all of the above more efficiently and effectively across all the metrics that matter to clients
An unhappy client doesn’t have the same experience. It’s really that simple.
So, with healthcare agencies all playing from the same playbook, we decided to write our own and build it from the ground up. CrowdPharm offers a different solution to the market—one that is flexible, cost effective, and delivers high-quality work. The agency takes a unique spin on crowdsourcing with a proprietary creative and strategic healthcare talent network designed to work with brand teams and agencies. For each brand, we reach out to the network to engage the right talent at the right time for the work at hand. Throughout the scope of work, teams are adjusted as needed—for example, ramping up at launch. Work is then moved around the team and around the globe to increase speed and efficiency.
Welcome to CrowdPharm.
CrowdPharm is now one of healthcare’s largest networks of global talent, with 4,100+ members across 50 states, 100 countries, and 32 time zones. Just this past August, the agency was ranked #787 on the annual Inc. 5000 list that represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. PM360 selected CrowdPharm as an innovative startup.
Impacting the Industry: Addressing Client Needs for Increased Innovation, Agility, and Efficiencies in Scale and Cost
For clients seeking a change from traditional agency experiences and looking to set their brand apart in the marketplace through compelling and original work, CrowdPharm offers a new kind of agency model that’s flexible, responsive, affordable, and delivers endless solutions. It’s not your grandfather’s advertising agency. CrowdPharm is virtual and global and designed to make every marketing dollar work harder, smarter, and faster.
The agency is led by creative and strategic industry veterans and provides a flexible force of on-demand talent with experience that spans startups, orphan products, blockbusters, and primary care. The network allows CrowdPharm to collaborate with clients in new and exciting ways, offer global perspectives, and deliver bold, refreshing work. We’ve eliminated the inefficiencies and redundancies that have frustrated clients for years. Brand teams can put us to work on everything from specialty products to blockbusters.
Growing the proprietary platform that gives CrowdPharm the ability to harness the collective talent and intelligence of its members takes dedication, perseverance, and a desire to help clients access to the most fertile minds on the planet. We are in active recruiting mode at all times and have established a rigorous vetting system where each application is thoroughly reviewed and ranked.
We won’t tell clients we have a deep bench of talent if we can’t prove it. And we can! Here’s a sampling: allergies, Alzheimer’s disease, animal health, antibiotics, asthma, behavioral health, cardiovascular, central nervous system, depression, dermatology, diabetes, diagnostics, epilepsy, gastrointestinal, generics, hepatitis, HIV, immunology, instruments, line extensions, medical devices, multiple sclerosis, nephrology, oncology, ophthalmology, pain, Parkinson’s disease, rare disease, schizophrenia, vaccines, and women’s health.
The 4,100+ vetted members of CrowdPharm’s global network represent the spectrum of marketing and include editors and graphic designers, digital analytics and clinical trial recruitment professionals, project managers, public relations practitioners, and MDs and PhDs. Here’s a sample of the depth of the agency’s global talent: 390 creative directors, 133 medical directors, 773 medical writers, 292 brand strategists, 240 market researchers, 259 social media content developers, 124 UX designers—all ready to tackle a client’s business. Our model delivers an abundance of original strategic and creative solutions and delivers them faster by working across time zones. And because the network grows by the day, by the time you see these numbers, they will be obsolete.
Think increased ideation. Think maximized efficiency. Think reduced costs. Clients certainly are, and they’re rethinking how they approach their marketing partnerships—truly valuing the benefits of working with flexible teams that shorten timelines and deliver global perspectives and high-quality work.
This growth would not have been possible without the dedication and support of our team. We have been deliberate in framing our core values because we know that these beliefs will hold us accountable to each other. They are integrated into every decision and action taken, from recruiting new hires to onboarding new clients. Done right, our core values drive innovation, empower us to take risks, and support a culture we’re proud to live.
- Moove: OK, we had some fun with this playing off the “pharm” in CrowdPharm—but this value is all about constantly moving forward, taking action, and creating unstoppable momentum
- Change the game: We ask the tough questions and deliver more bold ideas and solutions
- Work like your mom is watching you: We earn the respect of our colleagues and clients by always doing the right thing and by never compromising our integrity
- Everyone welcome: We know our differences make us smarter and our ideas stronger—there are no “isms” here
- There is no “I” in team: Teamwork is the glue that holds us together
- Stay curious: Knowledge gives us the courage to take risks, learn from missteps, transform ideas, change minds, and lead
CrowdPharm is not about snacks and happy hours, or foosball tables and dartboards. Oh, we do love the snacks and Zoom happy hours, and we are wickedly competitive, but what we appreciate more is creating an ecosystem across all our geographies that is open, honest, and focused on the things that truly matter: giving talented people the autonomy to do great work, supporting and guiding them when they reach out, and coming together as a stronger team to find balance, especially in the unsettling time of a global pandemic. If you poll the team, or check out any of our social feeds, you’ll find that what inspires our members most is the ability to innovate and apply their knowledge to solving unmet needs. CrowdPharm employees nominated the agency as a Medical Marketing + Media Best Places to Work in 2021.
This fall we launched The Autism Project to raise awareness and acceptance of individuals with autism. During a company-wide Zoom meeting, we let our team know of our desire to support the initiatives they’re passionate about, and after the meeting, one of our colleagues, Ray Colon, came back to us with his idea: to see the world through the eyes of children with autism and to shine a light on the spectrum to help the public appreciate all the brilliant facets of their capabilities. He had just shared with us that he’d written a book, Dad Can Be Anything, focusing on the relationship he has with his son, who is on the autism spectrum. We were hooked. Our goal in this ongoing project is to open minds and use communication to reshape perceptions, generate ideas, and recognize the unique beauty of all individuals. Through book readings and family interviews, a series of informative infographics and fact sheets that share resources and debunk myths, lots of social media, a roundtable series with experts and parents, a podcast, and an inclusive project involving children and arts, we are hip deep in the process of building a world of understanding through stories of triumph, kindness, acceptance, and support.
What we do is about enriching lives—those of patients, healthcare providers, and caregivers, as well as our own—from every angle, and our goal is to have fun along the way.