The fashion industry is moving towards a mindset of innovation, circularity, sustainability, slow fashion vs fast fashion, personalization, creativity, and zero-waste. The trend of upcycling clothing and materials into personalized fashion is on the rise and what is needed is a digital tool to accelerate the process towards mass customization. Dhana’s D/Sphere technology platform uses digital tools to accelerate upcycling. This is what we refer to as Reuse, Repurpose to ReCreate Fashion using existing fabric and circulating materials.
The objectives of D/Sphere are to provide (1) An opportunity to recreate new fashion using existing, finished materials and clothing without chemicals or water consumption; (2) An opportunity to provide a new way of creative expression by the designer who is the everyday customer, using the medium of fashion; (3) A solution to tackle a major global challenge which is pre- and post-consumer fashion and textile waste; (4) A solution to include all stakeholders to contribute to the reduction in carbon emissions, water, and energy consumption (5) An opportunity for manufacturers, brands, and retailers to enlist in zero-waste designs as a solution to new revenue streams. The other benefits of this innovation will also provide methods of trend prediction, sustainability elements and the facilitation of disassembly, refurbishment as well as deep learning and hyper heuristics for high accuracy.
A zero-waste design tool for mass customization in the fashion industry utilizing second life materials, targeted to fashion stakeholders will reduce environmental costs; increase revenues through new upcycled fashion; produce less textile waste during the design-cut-sew process and provide a real design solution for the end customer to participate in circular fashion. In terms of overall impact on the fashion industry, this technology will generate a new mindset to circular fashion as it will extend the life of a garment as long as possible through upcycling fashion while achieving zero-waste designs and thereby reducing the amount of textile waste that goes to the landfill.
Companies who are interested in addressing climate change and reduction in their environmental footprint, in particular the fashion industry will be interested in this innovation which ultimately provides solutions for generating zero waste designs. The market needs this innovation as it provides a viable solution to the 70% of global textile waste in the $3 trillion Fashion & Apparel industry produces which ends up in the landfill. By reducing the amount of waste in the design process itself, which is one of the circularity principles developed by the Ellen MacArthur Foundation, fashion designed can be developed and produced in a more sustainable way. This type of systems thinking is currently being explored around the world by governments, industries, and private sector. This innovation can potentially revolutionize the way we look at designing fashion and lead to positive impacts in addressing global climate change.