MSC Cruises / Meet Rob, the first humanoid robotic bartender at sea, the main character of the immersive, futuristic MSC Starship Club, an entertainment bar experience on board MSC Virtuosa.

Along with the launch of MSC Virtuosa last May21, MSC Cruises revealed to the world the new venue designed to elevate its Guests’ experience.  

Dedicated space-themed contents have been consistently designed for each digital touchpoint to immerse the Guests in the futuristic MSC Starliner One space ship. 

The project has been nearly six years in the making, since the first original concept. MSC Cruises has worked with leading experts from companies specialized in robotics and automation, interior design, entertainment and digital experience, to create a custom designed entertainment venue with a humanoid robot as the star. 

The first performance analysis confirms the key role of the MSC Starship Club as primary venue for Guests attendance and source of revenue among the beverage offer on board. 

Who is Rob? 

Our humanoid robotic bartender lives in his own robotic island, where he has all the necessary tools to mix multiple alcoholic/non-alcoholic cocktails. Rob uses all his customised robotic skills, pouring spirits, juices and syrups; shaking, building or stirring the concoctions; garnishing, and serving the cocktails on specific drink platforms. 

Guests can take the custom-designed futuristic glasses as a lasting souvenir of the experience.  

Not only does Rob prepare an impressive range of cocktails, but he can speak 8 languages (EN, IT, ES, FR, DE, PO, CH, JP), according to the one chosen when placing the order. He uses his LED face to show his personality and emotions. And he can also show his dance moves, so that guests can enjoy his performance. 

How to order and pick up a cocktail from Rob? 

Guests use specifically designed self-ordering stations within the area to place their order. Guests can select a cocktail from the drink list or rather create their own preferred mix using 40+ different ingredients available. 

The status of the cocktail preparation is displayed through digital monitors within the area and a ticker-tape-style LED strip above the robotic island grabs guests’ attention and invite them to pick-up their cocktail at the correct drink platform when ready. 

What to do while waiting for the cocktail? 

Guests can enjoy the 12-seater infinity digital interactive table, filled with cosmic contents, where plan and explore their own galactic itinerary, play arcade games and even personalize a cruise postcard to keep as digital souvenir. 

Moreover, 3D holograms and the ArtWall -a mosaic digital composition- display and promote space cruises board/ashore activities, teleporting the guests into the future. 

Is Rob alone? 

Rob’s crew mates are nearby to offer great human-made interstellar cocktails to impress and delight every taste. 

Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

---

VOTES

manuela.martire

10.00

Davide Trezzi

10.00

Matteo Teodori

10.00

Alessio Baljak

10.00

Giuseppe Margarone

10.00

gabritaglia

10.00

Elisa Lotti

10.00

Loris Chiaberge

10.00

Claudia Mangano

10.00

Francesco Pugliese

10.00

Tiziana Martire

9.00

Federica Morra

10.00

Francesco Portincasa, MBA

10.00

Davide Anzaldi

10.00

Marco Mosca

10.00

viviana siciliano

10.00

Vittorio Sommadossi

10.00

Michele Gallo

10.00

Raffaele Ruggio

9.50

Ylenia Saudelli

10.00

rtesei

10.00

Walt Disney

10.00

Dalila Rosato

9.50

Elisaaa

9.75

Giulia

10.00

Luigi Ponzio

10.00

Tom Jefferies

10.00

Adrian Broadway

10.00

Andrea Laurenza

9.75

Alessandra Maritano

9.75

Josh Dawkins

10.00

Sam Hawes

10.00

Santoni Angelo

10.00

robinwatson

10.00

Claudia Olivieri

10.00

Stelio Spadaro

10.00

Maria Teresa Martire

10.00

Pier Carlo Pavese

10.00

Marco Alferi

10.00

raffaele

10.00

Luca Armanni

10.00

Umberto Caldera

10.00

Mila Gorini

10.00

Barbara Berardi

9.75

Barbara Icardi

9.00

Alessandro Franzì

10.00

Christian Popodi

10.00

monnalessia

10.00

anakin.nav

10.00

Piove

10.00

Rosamaria Randazzo

10.00

Emanuele Leone

10.00

FEDERICA NEGRI

10.00

CLAUDIA COLLURA

10.00

Davide Flagello

10.00

Stefania Abbrugiati

10.00

valentina bolognino

10.00

Giuliana Spadaro

10.00

Giada Zangiacomi

10.00

Margherita Piccato

10.00

Mariavittoria Maffeis

10.00

Ornella Vittorioso

10.00

Chiara Belletti

10.00

Romeo Repetto

10.00

Luca Ghilino

10.00

marcof

10.00

Stefano Pertegato

10.00

Marco Chiesa

10.00

lorenza biava

10.00

Giulia Sciotto

10.00

Giulio Bramante

10.00

Luca Pronzati

9.50

Share this project

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

Gala Dinner Tickets are €975 per seat which includes a 3-course dinner and drinks. A €50 deposit is required to reserve your seat(s) at the end of this form. The deposit is refundable if not selected to participate. If accepted, the deposit will be deducted from the ticket price.

To upgrade your existing ticket or transfer your ticket to another name, email [email protected]

be BOLD

be BOLD

Boundless Ambition Unstoppable Drive

Let's make history together & be BOLD