Roamler – Crowdsourcing applied to Field Marketing

Roamler successfully applies its crowd-sourcing model to improve efficiency, scalability and sustainability within field marketing, thanks to a community of hundreds of thousands of mobile users.

MORE OPPORTUNITIES FOR EVERYONE

The Roamler community includes trained shoppers and independent professionals who are enabled to be fully in charge of their time and careers. Thanks to the Roamler platform they get access to paid tasks in their vicinity, which they can select and execute according to their personal preferences, skills and schedule, in order to earn money their own way.

Tasks coming from the main FMCG companies and retail chains across Europe, are available in retail (supermarkets, stores etc.) and indirect channels (restaurants, petrol stations, cinemas etc.) anytime and anywhere. Every task is complemented with detailed instructions and live support from our internal team of reviewers. This way a large pool of individuals and independent professionals can gain direct access to new, diversified opportunities to increase their earnings, while being fully in charge of their work-life balance.

A SUSTAINABLE APPROACH TO BUSINESS

In addition to empowering individuals, the crowd-supported business model proves to add value and sustainability to companies. By complementing or, in some cases, replacing their fixed field-forces with flexible resources activated on-demand, companies can easily scale up and down their operations, extend their footprint according to the real needs of their market, and gain immediate efficiency.

SPEED AND TRANSPARENCY

Deploying a crowd to execute in-store audits and merchandising activities in supermarkets, stores and other outlets, allows companies to get their results up to 70% faster, as the use of mobile technology and a fully transparent process allows to transfer geo-located data and photos almost in real -time.

MAXIMISED EFFICIENCY

At the same time, crowd-sourcing rather simple operational tasks, such as reporting on the visibility and availability of specific products or installing promotional displays through a pool of on-demand resources, allows professional field forces to optimise their time in-store and focus on driving growth for their business.

UP TO 30% REDUCED CARBON FOOTPRINT

Applying crowd-sourcing to field marketing activities results in a much more sustainable approach to business. Not only companies can make a more targeted use of their resources and budget, stretching their capabilities on demand and responding directly to the actual demands of the market, but most importantly, they can cut the time spent on the road by their field forces and, consequently, CO2 emissions. The Roamler platform matches tasks with professionals and individuals located in the proximity of relevant points of sale across Europe. This negates the need for long commutes for fixed field forces and saves an average of 16KM travelled to reach each point of sale. In 2021, the Roamler community has contributed in helping FMCG companies and retail chains, save 1.108 tons of C02 emissions.

Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

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VOTES

Jade Kraan

10.00

Rosan van der Tuuk

10.00

Paul van Blokland

10.00

Anthonyvu

10.00

Benjamin Wessels

10.00

Martijn Nijhuis

10.00

Anouk de Jong

10.00

De Wei

10.00

Thomasvank

9.75

pete1364

10.00

Rik van W

8.75

Tina Friedrich

8.50

Erik van Eekhout

10.00

marieke

9.25

Michael Anastasiades

9.00

Floris Overbeeke

10.00

Angelique

9.75

Vilesy

10.00

Xyana Hubregtse

10.00

Ayse

10.00

Marco van den Ouden

9.75

JulietteG

7.75

Lara van der Sluijs

10.00

Maud Lammers

10.00

Jon Kelly

9.25

Marit Maxwell

10.00

Philip Elias

9.00

Wim Beverdam

10.00

Peter Ranzen

10.00

Jerrold Meijer

5.25

Kyra Leliveld

10.00

monica olmos de la fuente

10.00

Esther Prah Koti

10.00

Ronald Verhoog

10.00

Hubert

10.00

Pleuni de Zeeuw

10.00

Nikita Alieksieiev

9.75

Kristel Kraan

10.00

Tom12335

10.00

Marja

10.00

Teresa Sak-Kardasz

10.00

Iris224

10.00

Quinty Dijkman

10.00

Marloes Snippe

10.00

Maxime

10.00

Hélène NGUYEN

9.75

camille araszkiewiez

10.00

Tiago Andrade

10.00

Florian Weigel

10.00

Romski

7.25

Stephen Bridge

10.00

Bas

10.00

deplana

7.75

Eindhoven Entertainment

6.25

Annely

8.00

Ben Kurver

10.00

Thomson

9.75

Melvin van Nes

10.00

Shruti Agrawal

9.50

Suus

9.75

Carmen2022

10.00

Cmaxalto

5.50

Anneke Flikweert

9.25

Edv

10.00

Adriana Fernandes

10.00

De Candy Room

9.00

Angela De Keijzer

10.00

Annerules

10.00

Ernst de Wolff

10.00

Linet Nijhuis

10.00

Gerda Kremer

7.00

BenN

10.00

Chitra Van Schaik

10.00

Carlos Dominguez

10.00

J. Rutenfrans

7.75

Joyce Van Ingen

10.00

Deniseplaat

10.00

Margje

8.00

thomas krol

10.00

Caro Boot

10.00

Simone87

10.00

Wesley Boomgaart

10.00

Dionne1990

8.50

Arnaud

10.00

Ruud van Dalen

8.75

Ricardo van Bommel

7.50

Carolien Kerstholt

10.00

Sporty

10.00

Paul

10.00

Soufiane

9.25

ikheetgeenpleuntje

10.00

Sandy Effing

9.50

Sam Ryan de H

10.00

kayleigh van lieshout

10.00

Ester W

10.00

Dave de Jong

9.00

Neil Mullinger

9.75

Anouk Neeter

10.00

Matti Moorman

9.75

Moniek Ottens

10.00

Kirstin Stok

8.75

mitchellafca

10.00

Scofel

10.00

Paul van Wadenoijen

10.00

Rosalinda

8.00

Justin Saris

10.00

Miranda Veelbehr

8.00

Hidde Sijbrands

9.25

luco53

10.00

Rachid El Aoudi Eiras

10.00

Ina van der Veen

9.00

Anita Zwier

10.00

Chèvon Roberts

10.00

Thijs Groenhuis

10.00

Mar

8.50

Ranim

8.00

N M

9.00

Arjan Swaager

9.50

Sacha Urban

10.00

Chantal Koops

10.00

Sandra Overdevest

9.75

idvvv

10.00

Sandra Roossien

9.00

Sammieramiss

10.00

Suzanne Schot

10.00

Maureen

10.00

Peter Pluijmert

10.00

Marefre

10.00

Albert Ritmeester

9.00

Doppie1978

9.25

jhasenaar

9.50

Jessica Kniest

8.00

Milan

10.00

Eric Dijkstra

10.00

Laurent Pots

10.00

Sonja67

9.75

Frike

10.00

Minke van Kuijen

10.00

Edwin Sabel

10.00

Ashley Mulder

9.00

Elles Veltman

10.00

H Vijverberg

10.00

CdG

7.25

Manon93

10.00

Ferry Los

10.00

Jarno Hoving

9.00

Margriet

10.00

Hatice Kleinloog

7.00

Jenita Crielaard

10.00

Claudia Slaa

9.00

--

10.00

Kim Nieuwhoff

9.00

Maartjer

8.75

Desire Bouwman

10.00

Romy Klomp

10.00

Ad van de Graaf

9.75

Irmpjuh

10.00

S H A N N

9.75

Marielled

10.00

Coba Beugeling

10.00

Katie Mclaren

10.00

Mohamed ELIDRISSI

7.50

Mtukkie

10.00

Yvonne Russ

10.00

Femke

10.00

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