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Bold Awards

The journey of your life

Our main aim in this spot is to convey that travelling is a transformative experience which binds us to the people who are with us in the experiences we have.
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We usually know how a journey begins but not how it ends. And that’s probably why we love travelling so much. In the “The Journey of Your Life” we follow Jana, a young teenager, and her parents on a wonderful journey around Catalonia. Jana’s parents want it to be an unforgettable holiday because they think it will be the last trip their teenage daughter agrees to go on with them.

However, what Jana does not expect is to find herself admiring the landscape, having fun on the beaches, savouring Catalan cuisine, meeting new friends and reconnecting with herself in a way she has never done before. This journey is stimulating and generates excitement and what our heroine started out doing as an obligation ends up being too short for her and she wishes it would never end.

Under the umbrella of family holidays we promote a range of tourism experiences in Catalonia: food and wine, culture and outdoor activities. Anchored in a natural, realistic and human point of view and by means of an emotional, authentic and stimulating story, we portray Catalonia in all its splendour, captivating not only because of its beauty but also due to the character of its people. We additionally round off the piece with an inspiring, upbeat and memorable soundtrack delivering a clear message which will help us to drive the narration at the right pace.

We emphasize that you cannot get bored in Catalonia. We have everything in Catalonia: gorgeous beaches ideal for plunging into crystal-clear waters or sunbathing and unwinding; the ideal trails to get away from the noise and reconnect with nature; delicious and abundant cuisine; endless cultural options which are bound to impress; sumptuous towns and cities packed with fascinating places to visit; family activities to share together, and more. There is always a tourist experience to discover and this makes Catalonia an ideal destination whatever your goals as a traveller might be. 

This whole experience is presented to the user with an innovative feature: the multi-camera experience. The way we consume audiovisual products has changed. This has meant that technology has evolved a great deal in recent years to adapt to new digital consumption formats, yet also to deliver new and better experiences to the public against a background of fierce competition with a huge range of content.

Nowadays we can no longer simply talk about viewers but rather have to address users, and in addition to a story/content which engages them users seek to have an experience and take part in it. Catalonia presents an advertising campaign applying the user experience through a multi-camera approach: the director’s view gives us a complete viewing angle for a conventional narration of the story, the mobile phone’s built-in camera gives us an experiential, personal and human point of view, the drone view gives us a landscape and panoramic perspective with a pastoral tone and the continuous references on the map mean that we know where the family is at all times.

In a nutshell, “The Journey of Your Life” is an eye-catching piece which tells a very touching story, one that’s exceptionally realistic and with a clear insight: who else has wished that a journey would never end?

https://isyourhome.catalunya.com/

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    Projects evaluation criteria

    Level of Impact
    40%
    Scalability
    30%
    Transparency
    20%
    H-Factor
    10%

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    VOTES

    Ainoa

    10.00

    Berta

    10.00

    Laura

    10.00

    Ayşe

    10.00

    DAVID

    10.00

    David

    10.00

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