My name is Jenk, I’m 17 years old and I’m a social entrepreneur. I started a company called Thred Media, a publishing, consulting, media and production company aimed at Gen Z. In fact, we are Gen Z, from our Founder to our editors, writers, researchers, production & graphic design team, client partners and of course our readers.
Our goal is to inform, inspire and impact the most amount of like-minded people to take action locally to affect global change at scale.
We have 3 main pillars that triangulate to form Thred Media
1st pillar) Thred Publishing- Thred.com
The Central tenet is the 100% social change-focused website Thred.com, where we house daily coverage and analysis on all aspects of social change. The content on the website spans the spectrum from online education & clicktivism to offline activism. Think of online activism as news, raising awareness, signing petitions, grants, scholarships, olympiads, and fundraising through offline actionable initiatives such as field projects, protests, volunteering, leading social change organisations and pushing for ‘social change’ policy advocacy at government levels.
We have full-time, in-house writers, alongside a global ecosystem of remote writers bringing real-time issues to light in the most authentic and transparent way. The site is available in 17 languages…why? because 89% of Gen Z live in emerging and developing countries. The website has over 250,000 page views and readers from 220+ countries every month. The ones you would expect, are the US, UK, France, Germany etc… but less obvious is that it reaches people in Bhutan, Afghanistan, Somalia and Ukraine.
2nd pillar) Thred Community
200k+ followers across all our social media channels- plus an amazing group of Ambassadors, Interns, Remote Writers and Discord members as part of our extended Thred team. The vision behind the Change Maker Network is to build a global community of like-minded young people that can network together to bring about local change.
3rd pillar) Thred Consulting – thredmedia.com
We work with brands to help them better understand Gen Z- essentially helping them understand their beliefs, behaviours and consumer trends. Unlike many traditional consulting companies who rely steadfastly on outsourced data and focus groups to provide insights targeting Gen Z, we are the focus group, and we generate the data. We work with companies like Microsoft, Snapchat, Google, Dunkin Donuts, Ford, Epic Games; agencies such as Ogilvy and Edelman and non-profits such as Global Citizen and the United Nations.
We now have 11 full-time people in our London office, and close to 20 remote writers stationed all over the world.
We are now midway through a Seed round investment to fund new hires, marketing and the opening of an NYC office.
