Website and UI modernization for FritsJurgens – Concept7

FritsJurgens is a Dutch business with a rich history of creating beautiful and usable pivot door hinges.

The core business of the company is to create functional and aesthetically pleasing pivot door hinges. With a pivot door hinge, the door or revolving wall can become completely invisible when closed. The FritsJurgens pivot hinge is fully integrated in the door. As a result, no major architectural measures are required upon installation.

The challenge

They came to Concept7 because their visual identity was outdated. Setting course for the future, FritsJurgens needed a more modernized look & feel that distinguish them as the true pioneer of the pivot hinge business. Together we’ve done a complete redesign of the most important pages and components.

Approach

We were very excited to start this project and together with the friendly people of FritsJurgens, we dived right in. For this project we followed our proven Human Centered Design proces. 

Visual identity

Finding the right visual language was absolutely critical in creating the right visual direction for all parties. We did lots of creative sessions together to get the visual direction spot on, starting with defining design principles, a style board and a color palette.

Design principles & color palette

The style we ended up with can be seen as; passionate, knowledgeable, classy, thoughtful, meticulous and clean & simple. These principles fit right in with FritsJurgens business goals. After that, on to the design process.

During the deliver phase we handed over the designs and components library to FritsJurgens technical team. We worked closely together to achieve a smooth and logistical implementation.

Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

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VOTES

Concept7

10.00

Sake Tijmersma

9.00

Klaas Yntema

10.00

Valentijn Duijser

9.75

Mitchell de Roode

10.00

Davidr

10.00

Johannes

10.00

jroodes

10.00

NienkdeWitt

10.00

Eugene Blommaert

10.00

Carmen

10.00

Marije

10.00

Dennis Verhaagen

10.00

Nick Damstra

10.00

Jamie

10.00

arnoutvl

9.50

Lingun2

10.00

Google Analytics

10.00

Anne Laura Douma

10.00

Anne Laura Drost-Douma

10.00

Dennis

10.00

Anne Laura Douma

10.00

Pham Nguyen

10.00

Annelies Brands

9.25

John Wittmaekers

9.50

davyk

10.00

Jeroen Iemhoff

10.00

Leo Castillejos

10.00

Robin Vos

10.00

Paulus

9.00

Marko Kamminga

10.00

Marjolein van Veen

8.75

Janneke

10.00

H. Tjong-Ayong

10.00

Wolter van der Weide

10.00

Mark Aukema

10.00

Reinoud Visser

10.00

Arjan van der Wal

9.50

Gert Timmerman

10.00

Durk Rovers

10.00

Maarten Grootens

10.00

Sjoerd Walinga

10.00

Veerle Kasel

10.00

Harold Heeringa

10.00

Sterre Kasel

10.00

Arry

10.00

Ekaterina Coumans

10.00

Rinskje Krist

10.00

Наташа Подлесных

6.75

Eva Muis

10.00

Helma Krekels De Oranje Krekel

10.00

Braggy Moreno

10.00

John Wittmaekers

9.75

John Wittmaekers

9.25

Nick Huiser

10.00

Sam

9.75

Ian Sloot

10.00

Hans Go

8.25

Jelle gaat lekker

10.00

Musterd

10.00

Vaja

10.00

boekhorst.pelle

10.00

Mirco Bakker

10.00

Tygozigterman

10.00

elmartino74

10.00

Bart Prins

10.00

Lieke Musterd

10.00

Mike Musterd

10.00

Ferdinand Borgman

9.25

Veenstra

10.00

Wesssel1290

9.75

Cedric van Dijken

10.00

Anne

9.25

Johnny

10.00

Rob Blom

9.50

Jan Henk Hazelaar

10.00

Romy Berkhof

10.00

Lauri Lesscher

10.00

Thom Prins

10.00

Joyce Meijer

9.75

Caroline Staring

10.00

Lisa Moorman

10.00

Mart Staring

10.00

Manon van Dijk

9.75

Nick Geurkink

9.25

Jos de Jong

10.00

Juliet Oostra

10.00

Henk-Jan Priet

10.00

Merel Geerts

10.00

Tjerk

10.00

J.G. Witt

10.00

Laura Jansen Holleboom

10.00

Djayvino

10.00

AdrianaP.

10.00

RuigVerhaal

10.00

Laurens Visser

10.00

Lotte Kuipers

10.00

Ruben Klaas

10.00

Wasughy Arumugam

10.00

Gerda

10.00

Aran Van Boxtel

10.00

Jorgen de Roos

10.00

henkdetank

10.00

Pe Daalemmer

10.00

Henk de Boer

10.00

RHill

10.00

Rooie Rinus

10.00

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