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How Crowdsourcing Helps BOLD Stakeholders in the Retail Ecosystem

Crowdsourcing can create better retail experiences in physical stores




Technology has hurt traditional retailing, there’s no question about it. Online shopping has transformed consumer behaviour and a growing switch away from physical trips to stores has been accelerated by pandemic lockdowns and social distancing regulations. Yet technology also provides a number of ways for retailers and product brand owners to employ crowdsourcing techniques to improve their customer deliverables – and thus the appeal of “going to the shops.” Technology also enables platforms to make it possible for everyday people to help other less-advantaged shoppers who don’t find it as straightforward to do their shopping. This article looks at the ways crowdsourcing helps retail store owners, product brand owners, and retail customers to create better retail experiences in physical stores.

This article was first published by Crowdsourcing Week, and you can flip over to the full version at


Clive Reffell

Clive Reffell

Clive has worked with Crowdsourcing Week to source, create and publish content since May 2016. With knowledge and experience gained in a 30+ year marketing career based in London, UK, he helps SMEs and startups to run successful crowdfunding projects, and provides support across wider marketing issues.

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