WHAT IS EKRANDA MODA?
Thanks to the technology Kanal D Digital has developed, we provide our audience the opportunity to easily access the accurate information via digital screens saving them the bother of searching, and to make a purchase if they wish from a wide range of products, spanning from clothing to home decorations, accessories to technological tools used in Kanal D TV series.
WHAT ARE WE DOING WITH EKRANDA MODA? / HOW DO WE UTILIZE EKRANDA MODA?
On the episodes uploaded to the website, Ekranda Moda functions with timecode action on the video player. While the users watch the episodes, a pop-up which has the details like the brand and price of the product opens on the scenes in which the products are seen without any interruptions to the watching experience. With Ekranda Moda feature, which can direct users to shopping platforms, we offer users the opportunity to see the products they might have missed thanks to a landing page which contains categorized listings of all the products.
WE SAVE THE USER THE TROUBLE OF LOOKING FOR THE CLOTHES THEY LIKE IN SERIES
We ensure that Kanal D audience gets access to the accurate information in the fastest way possible with the pop-ups that open on the scenes in which the product is used preventing them from being misled trying to get help from search engines for the products they like.
WE WORK WITH E-COMMERCE WEBSITES
Thanks to the coordination and communication network we established, we input product data on the Ekranda Moda system particularly from Trendyol, Hepsiburada, and Morhipo, which are the biggest e-commerce websites of Turkey, as well as from Boyner, Network, Beymen, and Koton. With our affiliate model, we enable both our own brand and the e-commerce websites to profit from the system.
WHAT HAS CHANGED WITH EKRANDA MODA?
In the first 75 days of launching Ekranda Moda feature which we have sold products with easy access, we increased our user traffic and number of pageviews. We mediated a total of 347 product sales with 147K users and 194K pageviews. With the audience’s interest in Ekranda Moda, we got an increase of %9.6 at page visits and %2 at sessions while we decreased our bounce rate %3.
