Lyriko

Lyriko is a software that reinvents how to engage customers, boosting sales performance and effectiveness thanks to the use of Artificial Intelligence algorithms.

CONTEXT

Lyriko can be used in many different industries, but it was originally designed for the Life Science sector, where everything revolves around the relationship between Sales Representatives (Sales Reps) and Healthcare Providers (HCPs). In this sector it is proven that a timely, highly personalized engagement of HCPs delivers better results, improving sales execution.

Unfortunately, Sales Reps are often flooded with a massive amount of data, disseminated across reports, statistics and dashboards. They have to data-mine in order to find relevant HCP insights, in a time-consuming, not efficient, repetitive process. 

OUR SOLUTION

And that’s where Lyriko comes to the rescue: as an “advanced decision support for sales”, Lyriko is a CRM plug-in that helps Sales Rep do their job at the most of their possibilities. 

How? By applying prescriptive machine learning algorithms to interpret data, Lyriko identifies the best possible actions to reach HCPs with the right message, through the right channel, at the right time, based on their behaviors and preferences, and according to marketing priorities and rules of engagement.

Lyriko is a real multi-channel orchestrator, able to reach HCPs in many different ways: directly, autonomously delivering targeted messages with personalized content according to customers’ channel propensity, or via Sales Reps.

When Lyriko is used by Sales Reps it works as an AI-virtual assistant, optimizing both their time and resources on daily activities. For example: Sales Reps receive daily suggestions on the next sales visits to schedule based on visit plans and HCPs preferences, which emails to send, and which slide of a specific document still needs to be shown to a specific HCP.

This last example is based on one of the most innovative features of Lyriko: the automatic tagging of materials located in the CRM. 

How does it work? Once inserted in the CRM, Lyriko imports contents that are then automatically labeled thanks to a custom medical taxonomy, deploying a model of Artificial Intelligence that extracts semantic entities and allows for key messages to be matched to materials. 

Auto-tagging makes it faster to assign tags to each material, allows searches by topic within the CRM archives and monitors how content is disseminated. The tag also acts as a vehicle through which messages can be defined, aiding in the identification of slides/emails/web pages that need to be shown to customers. 

Lyriko’s auto-tagging is the key element of the content-journey process, really optimizing marketing strategy, improving multichannel engagement, and monitoring content sharing.

With all its capabilities, Lyriko guides Sales Representatives in achieving consistent operational excellence and goal attainment by providing personalized and actionable insights.

LYRIKO ADVANTAGES 

Advantages for team marketing and management

  • Increase sales with tangible results in a short period of time (100 days) 
  • Increase customer engagement through personalized content and enhanced multi-channel experience   
  • Increase salesforce efficiency through greater adherence to both call plan and marketing objectives  
  • Optimize content management  
  • Track customer engagement and salesforce effectiveness on all channels  
  • Offers a 1-3 month pilot to test the effectiveness of the solution with real data
  • Modular licenses

Advantages for the sales team

  • Save time
  • Simplify daily work through automatic customer lifecycle tracking 
  • Make reaching personal goals easier
  • Suggestions about communication levers to better engage customers  

Advantages for the IT team

  • Easy implementation. Lyriko is a CRM software plug-in (Sixth Sense is a Veeva technology partner)
  • Connects to any data source with minimal IT effort 
  • On-cloud or on-premise based, adapting to the organization’s current IT system 

Advantages for HCPs

  • Receive personalized messages tailored to customer’s individual interests 
  • Reduce the number of unnecessary interactions 
  • Fit multi-channel experiences to personal preferences 

RESULTS

On average, in just 100 days the companies that used Lyriko achieve significant results and can see a proven correlation between suggestions sent to Sales Reps and customer interactions on specific content.

Some numbers*:
+50% Sales Reps engagement rate
+200% Accepted Suggestions
+25% Email open rate
+50% Email click-through rate

(*Source: Average data for Life Science use cases)

Who better than our customers to give us feedback on Lyriko? Let’s read their words.  

“Lyriko is a concrete solution to unlock the automation of suggestions to Field Force and Customers, that also leverages qualitative metadata/tags automatically extracted from the promo materials with high accuracy. A boost for customer engagement and sales.” Claudio Cipriani, Global OmniChannel Strategy Executive Director of Organon & Co

“With Lyriko and Sixth Sense you get a trained and proactive team capable of enhancing your data, accompanying you step by step towards a data-driven approach.” Alessandra Scarpellini, Head of Sales and Marketing of CrestOptics

Moreover, we are proud to say that the 2021 Gartner® Hype Cycle™ Life Science Commercial Operations report recognizes Sixth Sense as a Sample Vendor for the Advanced Decision Support for Sales (ADSS) technology, to which Lyriko belongs.

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Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

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VOTES

giulialubian

10.00

Nicoletta Demare

10.00

Rebecca Navari

10.00

escip

10.00

Giovanni D'Alessandro

10.00

Luca Giambastiani

10.00

Alessia Tessitore

10.00

Beatrice Laracca

10.00

Claudio Scotto di Mase

10.00

Giovanni Palandri

10.00

Raffaele Valenzano

10.00

Lorenzo D'Angiò

10.00

Francesco Pirrò

10.00

Giusy Gaudino

10.00

Giammarco Casu

10.00

Giacomo Filippo Porzio

10.00

Dario Ercolani

10.00

Alessandro Sieni

10.00

Valeria Auzino

10.00

Fabio Mazza

10.00

Aleksandra Krivorotko

10.00

Agostino Riva

10.00

Roberto Screpanti

10.00

Christine Lipkau

10.00

Jacopo Maria Conti

10.00

Francesco Piras

10.00

Daniele Gambetta

10.00

Matteo Bononi

10.00

Federica Fattori

9.50

Maria Luisa Di Gravio

9.50

Alberto Ponchia

10.00

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