Using Augmented Reality, R2U helped Wood Prime to increase its sales by 102% YoY
R2U is a Brazilian startup whose value proposition is to be the single source of truth of retail. We help retailers to transform their customer journey through an immersive experience. With one of our solutions, 3D Customizer, we helped our client Wood Prime to increase its sales by 102% YoY.
Wood Prime is a customizable furniture and decoration store, a pioneer in selling customizable furniture online. They have offered exclusivity, style and comfort to their clients since 2011.
But the customization brings an additional challenge to selling furniture online: as there are numerous options, the more complex it is to sell them and the more expensive is the reverse logistics operations.
And with COVID-19 pandemics, the fear of leaving home and going shopping amplified Wood Prime customers’ challenge to visualize whether their desired furniture would fit in their rooms, which showed that the company’s operation would become less and less viable, given the costs to offer a good experience.
To address the challenge, the R2U team applied Augmented Reality to Wood Prime’s furniture models, which allows users to see the products in real size in their space using only a smartphone’s browser. Besides that, an online customization solution has been created: the Wood Prime Customizer, which brings the possibility of choosing among different lining, paintings and fabrics without leaving product pages, in addition to its visualization in the real world, with high fidelity.
With that, Wood Prime stood out from the direct and indirect competitors, avoiding price-based competition with the aid of Augmented Reality customization.
The products which applied the technology reached a better conversion rate compared to the others, which led the team to offer immediate shipment of those products, besides the creation of bigger stocks to meet clients demand.
Throughout last year, a sales increase of 102% was achieved, whereas the e-commerce sales of the segment of furniture and decoration in Brazil reached on the same period an increase of 53%, according to an ebit|Nielsen research.
Check here our presentation on how Augmented Reality transforms the Customer Journey: https://docs.google.com/presentation/d/1ToU7_FcSdzE1KNqkFa4uMyBODG7TIEFGBrpSZ8kvOwg/edit?usp=sharing
