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SAMSUNG / WE_ARE_SAMSUNG BRAND AMBASSADORS

In 2020, Leaders helped Samsung launch their third year of #We_Are_Samsung, an annual campaign consisting of a group of 28 content creators who together form the company’s brand ambassador team. To highlight diversity, Samsung collaborated with a pool of talents ranging from mega influencers all the way to micro-influencers- coming from various industries and backgrounds. Throughout the year the creators worked on various projects, producing engaging content and reaching millions of viewers, achieving engagement rates of over 30%. The team created several promotional campaigns including two songs, a music video, a satirical talk show, a photoshoot, and other engaging content. By producing this content, Samsung was able to reach a large and vast community of viewers, especially throughout the pandemic. Samsung’s diverse group of influencers were able to support and bring joy to viewers while in difficult times.

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Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

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VOTES

Kyara

10.00

Nico

10.00

Chen

10.00

Roy

10.00

Ariadna

10.00

carol

10.00

Kyara

10.00

Phil

10.00

Omer

10.00

Joshua

10.00

Eran

10.00

Lorin

10.00

Adi

10.00

Laura

10.00

julian

10.00

Yonatan

10.00

Moshe

10.00

Yuval

10.00

Yael

10.00

Liraz

10.00

Ortal

8.00

Yarden

10.00

Ortal

10.00

Maya

10.00

Yoav

10.00

lorin

10.00

Itamar

10.00

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