#walk15

#walk15 is a mobile walking app founded in 2019 that offers users several different features to promote principles of healthiness, sustainability and reducing CO2 emission. The app is available worldwide and today it unites more than 250 000 users globally.

The feature of the app that stands out is that steps collected in steps challenges are converted into virtual trees. Later on, virtual trees can become real – planted in the special areas of the cities around the world.

First steps forest planted while walking in a #walk15 steps challenge can be found in Vilnius, Lithuania. This steps challenge was initiated with insurance company ERGO (Munich RE Group). The steps of the challenge were converted into more than 5000 trees.

What is more, virtual trees are a feature that symbolizes the concept of our impact on the environment. Since it is grown while walking, virtual trees correspond to the number of real ones we employ to process CO2 over the same distance by driving a car. For example, 1 kilometer (or 1400 steps) walked on foot allows the user grow 5 virtual trees. This is how many real trees we would employ to process CO2 if we would be driving 1 kilometer by car. Therefore, virtual trees also have an educational function. It allows users to understand their CO2 footprint.

Another feature of the app is the STEPS WALLET. Steps wallet transforms the daily habits of the users into healthier ones. It allows users to exchange their collected steps into special offers and benefits at the local grocery stores. For example, to get a special offer for fruits and vegetables.

Furthermore, app #walk15 has a special TRACKS section. The idea of the tracks section is to help tourism information centers to reduce the usage of paper maps and to provide a tourist with a convenient way to find cognitive paths, tourist routes, etc. Guides can access a special platform on the app, where they can upload their tracks, supplemented with informational points, audio records, and photos. Uploaded tracks are visible to all the users and can be found by their location. Now there are more than 250 virtual tracks available in Lithuania. Tracks can be created in every country of the world.

Users are motivated to walk every day by setting special goals. The personal motivation for every user is to walk around the globe at least once (50 million steps). On average, this goal is reached in 5 years. After reaching this goal, user receives a special badge, which symbolizes his or her achievement. Also, the team of the app challenges users to pursue a common goal. For example, the #walk15 user community is the first one to reach Mars. On foot! ?

When talking about the business model of the #walk15, the steps challenge for companies and organizations are the main feature. The app allows organizations to create their personal challenges, where they can have fun competing inside the team – individually or in small groups. Steps challenges allow companies to prosper the values of healthiness, and to build a sense of team spirit innovatively and safely. The significance of the challenges of the steps is extremely big during the pandemics. Since the start of 2021, more than 400 steps of challenges for companies were created globally. It is almost five times more than a previous year. It illustrates that steps challenges have a huge potential in the future.

Also, the app solves the low mobility problems at schools. With the same steps challenge functionalities and other educational features, the app has become a useful tool to encourage the physical activity values among school-aged children.

The goal of the team behind the app is to grow up to 37,5 million registered users worldwide up until 2024.

#walk15 introduction video: https://www.youtube.com/watch?v=0oR1FzjnQ8I&t

Projects evaluation criteria

Level of Impact
40%
Scalability
30%
Transparency
20%
H-Factor
10%

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VOTES

Gabriele

9.50

Laura

10.00

Edita

10.00

Oleg

10.00

Vlada

10.00

Mantas

10.00

Justina

10.00

Laura

10.00

Agne

10.00

Paulius

10.00

Jurgita

10.00

Aina

10.00

Benas

10.00

Rugilė

10.00

Gediminas

10.00

Jolanta

10.00

Aiste

10.00

T

10.00

Auksė

10.00

Marius

10.00

Vladas

10.00

Rasa

10.00

Agne

10.00

Vilija

10.00

Ina

10.00

Vygandas

10.00

Urte

10.00

Jovita

10.00

Donata

10.00

Tomas

10.00

dainius1219

10.00

Erika

10.00

Gabija

10.00

Rita

10.00

Antanas

10.00

Ramune

7.75

Evolution

10.00

Deivydas

10.00

Andrius

10.00

Jurijus

10.00

Erika

10.00

Juste_Kincinaite

10.00

Algirdas

10.00

Virginija

10.00

Lina

10.00

Vildeta

10.00

Paula

10.00

Rūta

10.00

Dalia

10.00

Sandra

10.00

Eglė

10.00

Martynas

8.50

Redas

10.00

Giedre

10.00

Mindaugas

10.00

Tomas

10.00

linute

10.00

dalia

9.00

Jūratė

10.00

Nauris

9.00

Ligita

10.00

Aiste

9.75

eduardas

10.00

Vitalijus

10.00

Ieva

9.75

Jovita

10.00

Zivile

9.75

Jolanta

10.00

Povilas

10.00

Darius

10.00

Slonechka

8.50

Vytautas

10.00

Sigita

8.75

Antanas

9.50

I&K

10.00

Paulius

10.00

Lina

10.00

Kristina

10.00

Liuda

10.00

Rima

10.00

Dumčius

10.00

Algimantas

9.75

Vaida

10.00

Dovile

10.00

Gintarė

10.00

Aleksas

10.00

Sabina

10.00

Simona

10.00

Gustė

10.00

Beatričė

10.00

Austėja

10.00

Aura

10.00

Dovilė

10.00

Asta

10.00

Jurate

10.00

Elvyra

10.00

JANDRA

10.00

Tadas

9.00

Ignas

3.75

Ina

10.00

Gina

10.00

Algirdas

10.00

Martynas

10.00

Deivis

10.00

Gabija

10.00

Artūras

7.75

Aneta

10.00

Jolita

10.00

Cornelia

10.00

AURELIJUS

10.00

Vaida

10.00

Kestutis

10.00

Kęstutis

10.00

Monika

10.00

vygantas

10.00

Ausra

8.00

Vygandas

8.50

Zubcik

10.00

Jolita

10.00

Neringa

9.00

Rita

10.00

Neringa

10.00

Patricija

10.00

Rolanda

10.00

Kristina

10.00

Rima

10.00

Irena

10.00

Marius

10.00

Rita

10.00

Indrė

10.00

Justina Zubrytė

10.00

Danguolė

10.00

Jurgita

7.25

Laura

9.75

Kestutis

8.75

Ilona

10.00

Martyna

10.00

Kšištof

9.00

Teja

10.00

Eglė

10.00

Tatjana

6.00

Silva

10.00

? Agnė

9.75

Aiste

10.00

Raguotuke

10.00

Сергей

10.00

Jolita

10.00

Ausra

9.75

Ruslanas

9.25

K

9.25

Greta

10.00

Tomas

10.00

Gitana

10.00

Egle

10.00

Ramūnas Ž.

10.00

Gintarė

10.00

ArtasZ

10.00

Žilvinas

10.00

Kornelija

6.25

Inga

8.50

Ramune

10.00

Mindaugas

10.00

Valda

10.00

Tanya

7.25

Arunas

10.00

Aurimas

9.75

Audronė

10.00

Anželika

10.00

Toma

9.25

Marius

7.00

Jonas

10.00

Irma

10.00

Kristina

10.00

Eglė

10.00

Raimondas

10.00

Ieva

10.00

Bronius

10.00

Daiva

10.00

Milda

10.00

Giuseppe

5.00

Augustė

10.00

Eglė

10.00

Fix

7.75

Paulius

10.00

Vita

8.50

giedra

10.00

Arturas

10.00

CoBajus

10.00

Irma

10.00

Rusnė

10.00

Giedrius

10.00

ula_

10.00

Virginija

8.25

Сергей

9.00

Giedrius

10.00

Jurgita

9.00

Audrius

9.25

Dainora

10.00

Regimantas

10.00

Biruta

9.00

Brigita

10.00

Donatas

9.00

Irina

10.00

Ernestas

10.00

Jolanta

10.00

Algirdas

10.00

Laima

10.00

Rima

8.25

Valdemar

10.00

Edvard

10.00

Monika

10.00

Karolis

10.00

Simona

10.00

Irma

10.00

jonis

10.00

Jurgita

10.00

Bernas

10.00

Gintaras

10.00

Aurelija

10.00

Ivita

10.00

Ieva

9.50

Raimundas

10.00

Emanuelis

10.00

Ausrys

9.00

Kestutis

10.00

Liucija

9.75

VZ

10.00

Inga

10.00

Rasa

10.00

Greta

10.00

Julius

10.00

Beatričė

10.00

Ina

9.25

Birute

10.00

Twixas

8.50

Asta

10.00

Milda

10.00

Miglė

9.00

Vaidotas

10.00

Austeja

9.75

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