FritsJurgens is a Dutch business with a rich history of creating beautiful and usable pivot door hinges.
The core business of the company is to create functional and aesthetically pleasing pivot door hinges. With a pivot door hinge, the door or revolving wall can become completely invisible when closed. The FritsJurgens pivot hinge is fully integrated in the door. As a result, no major architectural measures are required upon installation.
The challenge
They came to Concept7 because their visual identity was outdated. Setting course for the future, FritsJurgens needed a more modernized look & feel that distinguish them as the true pioneer of the pivot hinge business. Together we’ve done a complete redesign of the most important pages and components.
Approach
We were very excited to start this project and together with the friendly people of FritsJurgens, we dived right in. For this project we followed our proven Human Centered Design proces.
Visual identity
Finding the right visual language was absolutely critical in creating the right visual direction for all parties. We did lots of creative sessions together to get the visual direction spot on, starting with defining design principles, a style board and a color palette.
Design principles & color palette
The style we ended up with can be seen as; passionate, knowledgeable, classy, thoughtful, meticulous and clean & simple. These principles fit right in with FritsJurgens business goals. After that, on to the design process.
During the deliver phase we handed over the designs and components library to FritsJurgens technical team. We worked closely together to achieve a smooth and logistical implementation.
