Advertising is a business sector that has been significantly transformed by the internet and digital technology. Mass communication used to be controlled by gatekeeper media company owners, and it cost a lot of money to put messages in front of a lot of people. Now, with billions of people connected to each other through social media platforms, and with online publishing and video opportunities, each person can become their own media channel.
And so Influencer Marketing has evolved: endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.
It is an important aspect of today’s Advertising landscape, and the BOLD Awards welcome entries in this or any other Advertising-related sector. We’re open for submissions now, please click here to enter.
In the meantime, please click on this infographic image to see over 80 Influencer Marketing statistics, provided by smallbizgenius.