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Why Do We Need Fashiontech, And Why Now?

why do we need fashiontech and why now

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We need fashiontech because it combines technology and fashion to create new and innovative products, processes, and experiences in the fashion industry. This includes using technology for product design and development, manufacturing, marketing, and retail. With the increasing demand for sustainable, ethical, and efficient practices in fashion, the integration of technology can help meet these demands. Additionally, advances in technology such as artificial intelligence and the Internet of Things have created new opportunities for innovation in fashion. Now is the right time for fashiontech because the industry is undergoing rapid change, and technology can play a crucial role in shaping its future.

Which fashion power brands are taking advantage of fashiontech?

Many well-known fashion power brands have embraced fashiontech and are taking advantage of its potential. Here are some examples covering prominent brands.

  • Adidas was an innovative brand of sports footwear right from its earliest days. Today, it uses 3D printing and automation in its production processes to create improved products through more sustainable and efficient manufacturing. 
  • Realistic augmented reality clothing is getting closer to reality, and the pace of acceleration is increasing. Fashion brands see it as a way to increase clothing sales and also decrease e-commerce returns. Customers of the Italian fashion brand Gucci can use the Gucci app to try products on at home.
  • Ralph Lauren’s smart ski clothing made with temperature responsive fabric can alter the degree of thermal insulation to match weather conditions. 
  • H&M’s Conscious Exclusive is an incubator for new materials and technological innovations that are eventually used in H&M’s main collections to reduce waste and increase efficiency.
  • French luxury goods giant LVMH signed a five year deal in 2021 to use Google’s AI to help sell products from brands such as Louis Vuitton. Their top spenders are able to enjoy custom-tailored online shopping experiences, and Google’s AI and machine learning tech will also help the company forecast demand for products and optimize store inventories.

These are just a few examples of how fashion power brands are taking advantage of fashiontech. 

What’s fashiontech’s potential in the metaverse?

The potential of fashiontech in the metaverse is significant and could revolutionize the way we think about fashion and virtual experiences. In the metaverse, virtual clothing and accessories can be created and customized to meet individual preferences and provide a unique expression of personal style. Fashion tech can also play a role in enhancing the overall experience of the metaverse by adding sensory and interactive elements to virtual environments.

Additionally, fashiontech can contribute to the sustainability of the metaverse by reducing the environmental impact of virtual clothing production and waste, as well as promoting circular fashion models. For example, virtual clothing can be designed to last longer, be reused, and even recycled, reducing the need for constant production and consumption of new virtual items.

In conclusion, to answer our own question, we need fashiontech because technology continues to evolve and offer new opportunities for innovation in the fashion industry. Fashiontech also has the potential to shape the metaverse by creating new and innovative fashion experiences that are sustainable, expressive, and immersive.

Picture of Clive Reffell

Clive Reffell

Clive has worked with Crowdsourcing Week to source, create and publish content since May 2016. With knowledge and experience gained in a 30+ year marketing career based in London, UK, he helps SMEs and startups to run successful crowdfunding projects, and provides support across wider marketing issues.

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